Cocoa Powder Brownies - Boxed Mix Brownie Copycat! (2024)

Quick and easy, these Cocoa Powder Brownies taste just like your favorite boxed brownie mix. They’re made with pantry staples and ready in 45 minutes!

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Easy Homemade Brownie Recipe

Raise your hand if sometimes you reach for a box of brownies instead of making them from scratch. I know that I definitely have – sometimes it’s just so much easier! Now I just make these Cocoa Powder Brownies instead!

I created this recipe with the intention for it to be quicker and easier to make, and to mimic a boxed brownie mix. In a boxed brownie mix, you’d typically add oil, water and eggs. This recipe is the same, but instead of water, I added some milk for richness.

While most homemade brownie recipes do not usually have a leveling agent, I intentionally added one to this recipe. The baking soda prevents the brownies from being overly dense and fudgy, though they’re definitely not cakey either. It’s the perfect middle ground! (And some boxed brownie mixes, like our favorite Ghirardelli Double Chocolate, also contain baking soda.)

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What’s the Difference Between These and Fudgy Brownies?

I’ve shared a handful of brownie recipes in the past, most of them variations on my fudgy brownies recipe. So what makes this recipe different?

  • This recipe is quicker and easier to prepare with less dishes
  • These are thinner, less dense and a litte less rich
  • There’s no melted chocolate in this batter. The melted chocolate makes for a heavier, denser and fudgier brownie
  • These chewy but still fudgy brownies are my version of our favorite boxed brownie mix.
  • This recipe used oil instead of butter, which keeps them moist
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Key Ingredients

Here are the main ingredients you’ll need for these homemade brownies. Scroll down to the recipe card to see the exact measurements and full ingredient list.

  • Granulated sugar
  • Oil – Vegetable oil helps keep the brownies moist. I don’t recommend substituting melted butter.
  • Milk – Adds a richness to the brownies.
  • All-purpose flour
  • Cocoa powder – It’s important to use natural, unsweetened cocoa powder. See notes below.
  • Baking soda – A touch of baking soda provides just enough air pockets in these brownies to mimic a boxed brownie mix.
  • Semi-sweet chocolate chips – Add that rich, chocolatey goodness.
  • Flakey sea salt – Optional but I love the salty-sweet combo.
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A Note On The Cocoa Powder

The key to making these brownies is to use natural cocoa powder, NOT dutch processed cocoa powder. (Learn more about the difference between the two here.) The reason for this is the baking soda in the recipe.

Baking soda requires an acidic ingredient to activate it in a recipe. Otherwise, you end up with a flat dessert and a metallic aftertaste. In the case of this brownie recipe, natural cocoa powder is the acidic ingredient.

If you use dutch processed cocoa, which is made from beans that have been treated with potassium carbonate, the baking soda will not activate and these brownies will not only not rise, they will have a not-so-pleasant aftertaste.

How to Make Cocoa Powder Brownies

This may be the easiest brownie recipe out there – it comes together in just a few quick steps!

Step 1: Combine the wet ingredients. Beat the granulated sugar with the oil, milk, and vanilla extract. Add the egg. Take care not to overbeat the eggs, beat just until combined.

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Step 2: Add the dry ingredients. Combine the dry ingredients in a separate bowl. Add to the batter until just combined. Fold in the chocolate chips.

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Bake. Transfer the batter to the greased baking sheet lined with parchment paper. Add some extra chocolate chips on top. Bake then cool before cutting.

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How to Tell When Brownies Are Done

Brownies, unlike cake, should be pulled when they are slightly underdone, as they will finish off baking as they cool. You often hear, insert until the toothpick comes out clean, but that’s not the case with brownies.

You are looking for a toothpick that is still slightly damp, with some crumbs sticking. It should not be gooey or wet.

For me, I pull my brownies around 25-27 minutes, I like them to be really fudgy once they cool. If you prefer a drier, less fudgy brownie, maybe you would go for 30 minutes. In my opinion, at 35 minutes, these brownies are overdone and would be much drier.

It’s important to note I use a metal baking dish, not glass. Glass baking dishes do not conduct heat as quickly as metal pans, and therefore it extends the baking time.

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Can I Make These in a Different Sized Pan?

I recommend an 8-inch square pan for the perfect thickness, but if you only have a 9-inch pan, that will work too. The brownies will just be much thinner and you’ll need to reduce the baking time by a few minutes.

This recipe can easily be doubled for a 9×13 inch pan.

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Tips for Success

Here are a few tips for making the best cocoa powder brownies – which may be different from what you would do for regular brownies.

  • Don’t overbeat the batter once the egg has been added. Typically a well-beaten egg will help to create the meringue or flakey layer you traditionally find on the top of brownies. However, since this has baking soda, overbeating the eggs will cause the brownies to puff up too much in the centers and then sink as they cool. You’ll still get a thin crisp layer on top that cracks when you cut it.
  • How to easily cut brownies. For clean-cut brownies, wash and dry the knife after each cut.
  • Can I Use Butter Instead of Oil? While butter is an acceptable substitute for oil in brownies, I found that with the melted butter, these brownies came our drier than the oil version.
  • Don’t overbake. A toothpick inserted in the middle should still come out damp, though not gooey or wet.
  • Add sea salt. I love a touch of flakey sea salt on top to finish these off. It helps cut the sweetness and salty sweet is my favorite combo.

Serving Suggestions

I don’t believe there’s a wrong way to enjoy a brownie…but I will say that since these aren’t quite as dense and rich as fudgy brownies, they are perfect for making an ice cream sundae! Just add a scoop of vanilla ice cream, some chocolate syrup, and a maraschino cherry. Yum!

Or just enjoy with a glass of milk. (Bonus points if the brownie is warm.)

How to Store & Freeze

These homemade brownies will last for up to 3 days when stored on the counter in an airtight container. If you want them for a few extra days, store them in the fridge where they’ll last for up to 5 days.

To freeze the brownies, I recommend wrapping each one individually in plastic wrap. You can thaw in the fridge, on the counter, or pop them in the microwave for 15-30 seconds for warm brownies.

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More Brownie Recipes:

  • Homemade Broookies – Brownies and Cookies together!
  • Cheesecake Brownies
  • Mint Chocolate Brownies

Print

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Cocoa Powder Brownies

5 Stars 4 Stars 3 Stars 2 Stars 1 Star 4.7 from 62 reviews

  • Author: Julianne Dell
  • Prep Time: 15 minutes
  • Cook Time: 25 minutes
  • Total Time: 40 minutes
  • Yield: 12 brownies
  • Category: Dessert
  • Method: Baking
  • Cuisine: American
Print Recipe

Description

Quick and easy, these Cocoa Powder Brownies taste just like your favorite boxed brownie mix. They’re made with pantry staples and ready in 35 minutes!

Ingredients

  • 1 ¼ cups (238g) granulated sugar
  • 1/3 cup (78ml) vegetable oil
  • ¼ cup (59ml) milk
  • 2 teaspoons (10ml) pure vanilla extract
  • 1 large egg
  • 1 cup (140g) all-purpose flour
  • ½ cup (40g) natural unsweetened cocoa powder
  • ¼ teaspoon baking soda
  • 1/2 teaspoon salt
  • ¾ cups (168g) semi-sweet chocolate chips, plus additional for garnish
  • Flakey Sea Salt garnish (optional)

Instructions

  1. Preheat the oven to 350°F. Generously grease an 8-inch baking pan and line with parchment paper.
  2. In a medium-sized mixing bowl, combine with the granulated sugar with the oil, milk and vanilla extract and beat together until well combined.
  3. Next add the egg beat just until combined, about 30 seconds or so.
  4. Combine the dry ingredients in a separate bowl and stir to combine. Add the dry ingredients to the batter and mix just until combined. Fold in the chocolate chips with a spatula.
  5. Spread the batter evenly in the prepared pan and sprinkle another handful of chocolate chips over top. Bake at 350°F for 25-30 minutes. A toothpick inserted into the center will be damp but not gooey or wet. Remove from the oven and allow to cool prior to cutting.

Notes

  • Baking times: several people have reported longer baking time. Refer back to the blog post section with the toothpick test to determine about how long the brownies should cook for. Use a metal baking pan and ensure the oven is properly preheated. To bake in a 9-inch pan, reduce the baking time by a few minutes.
  • Storing: Brownies are best for 3 days when stored on the counter in an airtight container, or up to 5 days in the refrigerator.
  • Freezing: I recommend wrapping each one individually in plastic wrap. You can thaw in the fridge, on the counter, or pop frozen brownies in the microwave for 15-30 seconds to warm.

Nutrition

  • Serving Size: 1
  • Calories: 259
  • Sugar: 29.2 g
  • Sodium: 35.5 mg
  • Fat: 11 g
  • Carbohydrates: 40.2 g
  • Fiber: 2.6 g
  • Protein: 3.5 g
  • Cholesterol: 15.6 mg

Filed Under:

  • Brownies and Bars
  • Desserts
  • Recipes
Cocoa Powder Brownies - Boxed Mix Brownie Copycat! (2024)

FAQs

How to make box brownies better? ›

One change is to use milk or heavy cream instead of water. This change will make brownies more moist and gooey since milk is more fatty and flavorful than water. A second change is to use butter instead of oil. For similar reasons to using milk, butter adds a rich and more decadent quality to the batter.

How to doctor up Betty Crocker brownie mix? ›

Six Sneaky Ways To Make Brownie Mix Taste Homemade
  1. Use melted butter instead of oil. ...
  2. Use milk, flavored creamers, or brewed coffee instead of water. ...
  3. Add extracts or flavorings. ...
  4. Add mix-ins like cookies and candies. ...
  5. Underbake, just slightly. ...
  6. Toppings.
Jan 19, 2021

What does too much cocoa powder do to brownies? ›

Cocoa powder is a staple for brownies and chocolate cakes alike. But adding cocoa powder alone may transform your brownies from fudgy to cake-like. SBS Australia notes that cocoa powder has a texture similar to flour. Therefore, adding too much cocoa powder can dry out the batter.

Is it better to use cocoa powder or melted chocolate in brownies? ›

The secret to the fudgiest, most chocolaty brownies is cocoa powder—not melted chocolate. We borrowed chocolate expert Alice Medrich's technique, then added a cream cheese topping for tangy balance.

What happens when you add an extra egg to brownie mix? ›

If you want to get a little more creative with your brownie mix hacks, add an extra egg to the batter. The extra protein will help thicken up the batter and make it fluffier, creating a more decadent, fudgy texture. You can also add the yolk by itself in addition to the 2 eggs a box brownie mix typically calls for.

How do you jazz up a boxed brownie mix? ›

Add a teaspoon of instant coffee or espresso powder. Throw in a handful of nuts—pecans, walnuts, macadamia, whatever you have on hand. Scoop in a palmful of dried or frozen fruit. Add an extra splash of the top-shelf vanilla extract, or a dab of vanilla paste, or a dash of vanilla powder, to the batter.

Is it better to use milk or water in brownie mix? ›

Milk. Most brownie mixes call for water. While water does the job, you can add some extra flavor and moisture by mixing some of that water with something richer, like milk. If you want to swap it out completely, be prepared for a more chewy and fudge-like brownie from the extra fat.

Can I use butter instead of oil in brownie mix? ›

You can absolutely substitute butter for the vegetable oil. Use the same quantity specified in the directions (for example, if it calls for 1/3 cup of oil, use 5 1/3 tablespoons of butter). Melt it down, then let it cool a bit. You might not ever go back to oil!

Is 2 tablespoons of cocoa powder too much? ›

Cacao is very powerful on the central nervous system and eating large quantities can interfere with calcium retention. Don't consume more than 40 grams (or four to six heaped teaspoons) of raw cacao a day.

Should you sift cocoa powder for brownies? ›

If you don't get rid of them, they can bake up into dry spots in your brownies. Take the extra few seconds to sift the amount of cocoa powder called for in the recipe with a sifter or a fine mesh strainer.

Which cocoa powder is best for brownies? ›

“When it comes to baking, I prefer Dutch process cocoa powder,” says former BA food editor Claire Saffitz. “The alkalizing process darkens the color and typically deepens the flavor.” Dutch process cocoa powder produces baked goods that taste more intensely chocolatey.

Can I use drinking chocolate instead of cocoa powder in brownies? ›

Because most brands of hot chocolate powder include sugar or sweetener, you may wish to reduce the amount of sugar you add to your baking recipe. To use it as a cocoa powder substitute, you need to use two teaspoons of hot chocolate mix for every teaspoon of cocoa powder in the recipe.

Should you bloom cocoa powder for brownies? ›

If you bloom the cocoa powder before adding it to the rest of the recipe, it will improve your finished product. This is a baker's trick worth adding to your routine. Most recipes call for a liquid or fat and cocoa powder, which allows the adaptation of adding the cocoa powder to the warm liquid or fat to bloom it.

Is melted or softened butter better for brownies? ›

If you want a fudgy chocolate brownie, use melted butter. For cakey brownies, beating softened butter and sugar together to create air pockets will make your brownies lighter and cakier.

How do you package brownies nicely? ›

Don't hesitate to pack each brownie you sell individually. You can use small and clear cellophane bags to do that. Another option is to use mini boxes, which may cost you a bit more (but will bring better results). It is one of the brownie packaging ideas that demands more time and patience.

Should you cover brownies with foil or plastic? ›

Wrapping aluminum foil around individual brownies or a tin of brownies will block the air from entering and preserve their chewy nature.

What is a good substitute for oil in brownies? ›

Melted, unsalted butter is the perfect substitute for oil, and can even add a richer flavor to baked recipes. Swap in butter for oil in a 1:1 ratio, melting butter in the microwave or on the stovetop. Vegan butter or ghee can also work in this instance.

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