Element Shrub FAQ (2024)

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WHAT IS A "SHRUB"?

At a very basic level (in this context at least), a shrub is a vinegar-based fruit syrup, not a bush. The history of shrubs is long and complicated dating back to the 15th century, but during the colonial era shrubs (using vinegar instead of citrus) were used to preserve fruit before refrigeration was invented. The vinegar helped to preserve the fruit while adding a unique flavor. The term “shrub” itself is derived from the Arabic word “sharāb” meaning “to drink”.

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DOES YOUR VINEGAR HAVE "THE MOTHER" IN IT?

YES! We use 100% Certified ORGANIC APPLE CIDER VINEGAR WITH THE MOTHER. 100% of apples used to make the vinegar are sourced from the USA.

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WHAT IS THE SHELF LIFE ON ELEMENT [SHRUB]® AND HOW LONG WILL IT LAST ONCE I OPEN IT?

Our shrubs will keep for 24 months unopened and unrefrigerated (see best by date on bottle). Once you open them, we do recommend keeping them in the fridge. They should be good for another 9-12 months once you open them but let’s hope you need more before then!

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HOW MUCH ELEMENT [SHRUB]® SHOULD I USE?
  • For co*cktails, we recommend anywhere between a 0.25 OZ - 1 OZ per co*cktail depending on the drink. Click HERE for co*cktail recipes.
  • For sodas, we recommend a ratio of one 1 PART SHRUB TO 5-7 PART SELTZER depending on how strong you like your drinks.
  • For cooking, use our shrubs IN LIEU OF WHATEVER ACID YOU ARE USING (i.e. lemon juice, red wine vinegar) to add acidity AND add a punch of flavor. Click HERE for cooking recipes.
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    DOES ELEMENT [SHRUB]® NEED TO BE REFRIGERATED?

    Element [Shrub]® does not need to be refrigerated until it is opened. Once opened, it should be refrigerated.

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    CAN I USE ELEMENT [SHRUB]® WITH FOOD?

    Yes, absolutely! Just replace any other acid (balsamic vinegar, red wine vinegar, lemon juice, etc.) you use in your cooking with Element [Shrub]®.

    For marinating - When marinating meats, vinegar helps tenderize the meat so our shrubs are functional AND add a punch of flavor.

    For salad dressings - Our shrubs + olive oil & salt make FANTASTIC salad dressings.

    As a finishing vinegar - Drizzle over fresh fruit or roasted vegetables.

    For baking - Shrubs are also great for baking. When mixed with baking soda, it creates a carbon dioxide which makes muffins, cakes and pancakes fluffier.

    Check out our RECIPE page for recipe inspiration!

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    IS ELEMENT [SHRUB]® VEGAN & GLUTEN FREE?

    YES! Are shrubs are naturally vegan and gluten free. We don’t use honey in any of our products and the organic cane sugar that we use is Certified Vegan.

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    DO YOUR SHRUBS CONTAIN ALCOHOL?

    NO, our shrubs do NOT contain alcohol. In fact, we invented Element [Shrub]® as an alternative to alcohol that was full of flavor without a ton of sugar. Check our OUR STORY to learn more.

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    CAN MY KIDS DRINK ELEMENT [SHRUB]®?

    Yes! Element [Shrub]® and Element Shrub & Club® are both great, healthy juice and soda alternatives for your kids. Our 5-year-old and 2 year old love them.

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    ARE YOUR SHRUBS PASTEURIZED?

    YES! We started ELEMENT [SHRUB]® when my wife was pregnant, so we wanted to make sure they were safe not only for her but for every other mom looking for a complex drink made with real ingredients.

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    CAN I BUY THIS WHOLESALE TO SELL AT MY STORE/RESTAURANT/BAR/HOTEL?

    Yes! Please complete the CONTACT US form and we'll follow up.To all of the bars and restaurants, you can currently purchase from the following distributors:

    DC/MD/VA/DE: Bacchus Imports

    CT: Brescome Barton

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    IS THE PACKAGING YOU USE TO PACK YOUR PRODUCTS SUSTAINABLE?

    We do our best to avoid using any plastic in our shipments. The packaging peanuts that you may receive are 100% biodegradable. They are made of cornstarch and if you place them in your sink they will dissolve in water.

    Element Shrub FAQ (2024)

    FAQs

    How long does a shrub drink last? ›

    Shrubs are vinegar-based, which means they have a very long shelf life. We say that our shrubs are good by two years from production time. They will last longer, and it's not harmful to enjoy them after the “good by” date, but the flavors might change and the color won't be as bright over time.

    Can you drink shrub by itself? ›

    Once the Shrub is created, many can drink it on its own, top it with a seltzer, use as a marinade, or combine in a co*cktail! Of course you are not limited to just fruits. Some other common ingredients paired with shrubs are herbs, vegetables and nuts.

    Does a shrub need to be refrigerated? ›

    You can store them unrefrigerated and unopened for 18-24 months or 9-12 months once opened and refrigerated. Although they won't last that long once you've tried them in a co*cktail.

    Can you drink shrubs when pregnant? ›

    * Many of my pregnant and new mother customers find great relief and enjoy the fact that shrubs are a delightful way to both nourish and treat their body, mind and spirit. Most often this is done by making a healthy and delicious mocktail (just combine sparkling water and a tablespoon of shrub for a shrub spritzer)!

    Are shrub drinks healthy? ›

    Cherry & Thyme Classic Shrub

    This hearty herb is an excellent source of vitamin A and C, as well as dietary fiber, iron, manganese and copper.

    Why is my new shrub dying? ›

    Water problems: Both too much and too little water can stress a shrub out and cause it to turn brown. Fertilizer overload: Pouring too much fertilizer into plant beds can essentially burn your shrubs by increasing salt levels in the soil.

    What is the difference between a shrub and a tincture? ›

    Bitters are made with a pure grain spirit inundated with bittering agents like fruit peels, spices, or funky stuff like bark or cassia. Tinctures act as straight-up botanical, fruit, or vegetable infusions without any bitterness. A shrub adds sugar to fruit juice and uses vinegar to cut the sweetness.

    Is a shrub like kombucha? ›

    Most kombuchas are made with tea that contains caffeine and some commercially available kombuchas can contain a decent amount of alcohol. Shrubs on the other hand, only contain sugar, fruit or vegetables, and vinegar.

    Why is a shrub drink called a shrub? ›

    The term "shrub" is borrowed from the Arabic word sharāb meaning "to drink".

    What does a shrub taste like? ›

    If your tastebuds get excited by tart things, you'll love shrubs. Just like any good co*cktail, a shrub is a mix of sour and sweet. You could try using them in place of a sweetener in your favorite co*cktail to add not only sweetness but also create a more complex flavor profile.

    Do shrubs contain alcohol? ›

    What Is A Shrub? In terms of drinks, a shrub is a non-alcoholic syrup made of a combination of concentrated fruits, aromatics, sugar, and vinegar. This sweet, yet acidic mixer is traditionally enjoyed as a component of a mixed drink with soda water.

    Does shrub go bad? ›

    The “best by date” is 2 years from the bottling date. However if left in a cool dark place they can last even longer. We have never seen a good Shrub go bad.

    Can rooibos tea affect fertility? ›

    Rooibos Tea

    The superstar South African export is famous for its numerous antioxidants and is an excellent source of vitamin C – essential for boosting sperm levels and quality. Additionally, rooibos does not contain caffeine - which in high dosages can affect a person's fertility.

    What herbs should you avoid when trying to conceive? ›

    Herbs such as St. John's Wort, taken to treat anxiety and depression, may disrupt hormonal balances. Echinacea and Gingko Biloba potentially damage reproductive cells and prevent sperm from fertilizing the egg. It's best to avoid these herbs specifically when trying to conceive.

    How long can shrubs last? ›

    Typically, a shrub can live a healthy life of 10 to 15 years. Your shrub may exist beyond that time frame—possibly even for decades—but once it crosses 15 years, the health and aesthetic of the shrub will decline.

    How long does bush beer last? ›

    How Long Does Beer Last? Beer is a food product and does have a shelf life. Because of this shelf-life, each can or bottle of beer brewed by Anheuser Busch has a “born on date” printed on its side. The shelf life for that can of Budweiser in your fridge or out in the garage is 110 days from the “born on date.”

    How many gallons of water does a shrub need per week? ›

    2 1/2-3 gallons of water once a week around a 6-to-8 foot plant can keep it alive during low water periods. During hot, dry periods, water plants every 6 to 10 days. New plantings need water every 5 to 7 days.

    What alcohol is in a shrub? ›

    In terms of mixed drinks, shrub is the name of two different, but related, acidulated beverages. One type of shrub is a fruit liqueur that was popular in 17th and 18th century England, typically made with rum or brandy and mixed with sugar and the juice or rinds of citrus fruit.

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