Ellia Kassoff, the CEO of Leaf Brands, always loved brands and the psychology behind them. As THE top high-tech headhunter in the country for 2009, Ellia turned his hobby for marketing and branding into a new career path when he bought the rights to his favorite candy Astro Pop®®, from Spangler Candy. He then restarted Leaf Brands® LLC (originally started by his great uncles), to “bring the fun back into the candy industry” which he felt was lacking at the time. So far, Leaf has re-launched, Wacky Wafers®, tart n’ tiny®, Hydrox® cookies, Black Bart® Bubble Gum, Big Buddy® Bubble Gum, and Quicksand® Bubble gum, with more to come! By continuing to bring back iconic candy brands he used to love from the past and introducing new ones like Farts® Candy which won the 2014 Most Innovative Candy Award at Sweets and Snacks, Ellia’s has garnered a huge following as the most knowledgeable person in the brand re-building, novelty, and retro space. In 2011 he also started Strategic Marks, LLC to bring back many non-candy iconic brands which faded away including Kay Bee® Toys, May Company®, Bullock’s®, I Magnin®, Joseph Magnin®, Robinson’s®, Bamberger’s®, and many others.
Ellia always had his “hand in the candy jar” with his Uncle Ed Leaf running distribution for LEAF when he was a kid. The original LEAF Brands®, produced candy classics such as Whoppers®, Jolly Rancher® and Rain Blo Bubblegum.
FAQs
Is Leaf Brands still in business? ›
Leaf was responsible for producing such candy classics as Whoppers®, Milk Duds®, Jolly Rancher® and Rain Blo Bubblegum®, just to name a few classic Leaf brands. Today, the company, based out of Newport Beach, California, is reviving some of your favorite candies from yesteryear.
What is the company Leaf? ›
Leaf Group, formerly Demand Media Inc., is an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6.
What is the history of leaf candy? ›
Leaf Brands was originally founded by Sol S. Leaf in Chicago, Illinois. Mr. Leaf started various candy companies beginning in the 1920s, and they were merged into Leaf Brands in 1947.
What is the Leaf Brands lawsuit? ›
The cookie's owner, Leaf Brands, accuses the snacking giant of intimidating retailers and instructing workers who restock shelves to hide, misplace or move Hydrox to less desirable locations.
Is Leaf a Chinese company? ›
Leaf is a cross-cultural team of corporate lawyers and is one of the strongest Sino-European teams in China. Our team includes talents with different backgrounds, going from legal to finance, and from negotiation to technology.
Do Hydrox cookies still exist? ›
Yet Oreo's dominance is unparalleled, accounting for roughly 10% of all cookies purchased in the US. Nabisco, the maker of Oreo (and a subsidiary of Mondelez Inc.), commands nearly 40% of the cookie market. Hydrox, meanwhile, was discontinued in 2003.
When did Hershey acquire Leaf? ›
1996: Acquisition of LEAF, Inc.
Products adds 40 new brands to the portfolio including Jolly Rancher, Whoppers, Milk Duds, Good & Plenty, Pay Day, Heath, Rainblo and Super Bubble.
Why are they called Hydrox? ›
History. In 1908, the cookie's creation was inspired by "purity and goodness", with a name derived from the hydrogen and oxygen elements within the water molecule. Sunshine Biscuits was purchased by Keebler in 1996, and in 1999, Keebler replaced Hydrox with a similar but reformulated product called "Droxies".
How many employees does leaf have? ›
Leaf Group Company Overview
Leaf Group was founded in 2006 and its current CEO is Sean Moriarty. Since its inception 18 years ago, Leaf Group has grown to 406 employees.
Leaf was founded in January 2011 by Aron Schwarzkopf and Sebastian Castro and is financially backed by angel investors.
Who owns the Leaf Group? ›
Who owns Leaf Brands? ›
Ellia Kassoff, the CEO of Leaf Brands, always loved brands and the psychology behind them.
What is the oldest candy cane company in the US? ›
From a small convection truck to a fully functioning candy factory, Doscher's Candy is thriving as the oldest candy cane company in the United States. “We don't mass-produce them, we take the time to knead them and fold them and put the stripes on by hand.
Who is the founder of Leaf? ›
Leaf was founded in January 2011 by Aron Schwarzkopf and Sebastian Castro and is financially backed by angel investors.
Who is the owner of Leaf Studios? ›
Who are the founders of Leaf Studios? Leaf Studios is founded by Avinash Bansal, Ayush Banka, Chiraag Kapil, Manik Mehta and Paras Batra.
Who are the owners of Leaf Filter? ›
Executive Chairman and Owner
Matt Kaulig is the Executive Chairman of the Kaulig Companies Limited, his single member family office. Matt is a proven entrepreneur and philanthropist as defined by his founding of Leaf Home™, one of the largest direct to consumer home products companies in the United States and Canada.
