Google blacklist — definition, explanation + SEO best practices (2024)

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Contents

  • What is Google blacklist?
  • How does Google blacklist work
  • How to check if you’re on Google blacklist
  • How to avoid getting on Google blacklist
  • How to remove your website from Google blacklist
  • References

What is Google blacklist?

The Google blacklist (also known as ‘block list’) is a database that includes websites and IP addresses which Goggle, other search engines and antivirus software providers have marked as unsafe for use. In most cases, websites get flagged[1] if they are caught on distributing malware or publishing illegal content.

How does Google blacklist work

When Google finds out any security risks while crawling a website, it will add the suspicious site to its blacklist. Users will see the “This site may harm your computer” message in Google SERP, while the website owner will receive a notification in Google Search Console.

Google blacklist — definition, explanation + SEO best practices (1)

On average, Google blacklists around 10K pages daily. The website owner may not be responsible for the malware if the website was hacked for instance, but it will not prevent blacklisting, that’s why it’s critical to make sure your website doesn’t violate important guidelines and rules.

How to check if you’re on Google blacklist

There are several ways to check whether a website’s been blacklisted. First off, you can make a simple search on Google using the ‘site’ operator - site:yourdomain.com. If you see the warning message in the SERP results, then your website must be on the blacklist.

Secondly, if your site’s been marked as suspicious, you will definitely receive the related notification in Google Search Console.

Google also offers several tools to check domains for specific issues, such as copyright infringement. This tool works in accordance Digital Millennium Copyright Act (DMCA) and provides a simple mechanism for copyright owners from countries/regions around the world.

How to avoid getting on Google blacklist

There are ways to protect your website from getting on the blacklist. One of the important steps you can take is to make sure all your website forms are well protected, especially login forms. The easiest way to protect login forms is by using CAPTCHA and two-factor authorization.

Another way to protect your website is by using strong passwords, since weak passwords can be easily cracked by malicious bots. Make sure that all people who have access to your website’s admin panel, use strong passwords and store them in secured password managers.

It’s also important to keep your website updated - all plugins, themes and modules on your website should be updated to the latest version. If you use a content management system such as WordPress, Joomla, Magento, etc., make sure that your website’s running on the latest version of your CMS. Use dedicated plugins, such as the AIOSEO plugin for WordPress, to diagnose any possible issues.

Finally, pay close attention to user generated content on your website. If you allow uploading files, you should limit certain filetypes, such as .exe or .js.

How to remove your website from Google blacklist

If the worst happened and your website has been added to Google blacklist, the first thing you should do is find out the reason behind it. To do this, login into your Google Search Console account, and go to Security and Manual Actions >> Security issues. The main reasons include malware, viruses, SEO spam and injected SQL code.

After you discover the exact reason, you will know what you should focus on to fix it. If the main issue is SEO spam, you will be given instructions from Google with a list of pages and links.

If your website’s been infected with malware, you will need to run a thorough check of all the changes[2] across all website’s pages - remove new suspicious user accounts, disable outdated plugins and themes, clean infected database tables. In short, you will need to remove all suspicious unauthorized changes made to your website.

After you’ve cleaned your website, you can go back to the Search Console, click on “I have fixed this issues” link and request a review.

If Google decides that you’ve fixed all the problems, your website will be removed from the blacklist, and it will be reindexed in SERPs.

Google blacklist — definition, explanation + SEO best practices (2024)

FAQs

Google blacklist — definition, explanation + SEO best practices? ›

The Google blacklist (also known as 'block list') is a database that includes websites and IP addresses which Goggle, other search engines and antivirus software providers have marked as unsafe for use. In most cases, websites get flagged[1] if they are caught on distributing malware or publishing illegal content.

What is Google blacklisting? ›

The Google black list is a database maintained by Google that contains websites flagged as unsafe for users by Google, other search engines, or security companies. These websites may host malware, Phishing attacks, spam ware, etc, and Google blacklist protects the users from these.

Why is my domain blacklisted by Google? ›

Reasons Why Google Has Blacklisted Your Site

The main reason why Google blacklists a website is because it includes harmful content. You may or may not know exactly which link is causing your website to appear in Google's blacklist. Fortunately, Google will tell you which harmful link/app they are meaning.

How do I get off Google's blacklist? ›

How to get your website removed from Google's blocklist
  1. Run a malware scan and fix any issues found. Use a WordPress malware scanning tool like Jetpack Scan to identify any problems. ...
  2. Get rid of offending display ads. ...
  3. Remove the malicious plugin. ...
  4. Change up your SEO strategy. ...
  5. Remove any plagiarized or copyrighted content.
Oct 13, 2023

What does blacklist mean website? ›

In computing, a blacklist, disallowlist, blocklist, or denylist is a basic access control mechanism that allows through all elements (email addresses, users, passwords, URLs, IP addresses, domain names, file hashes, etc.), except those explicitly mentioned. Those items on the list are denied access.

What is blacklisting in SEO? ›

The Google blacklist (also known as 'block list') is a database that includes websites and IP addresses which Goggle, other search engines and antivirus software providers have marked as unsafe for use. In most cases, websites get flagged[1] if they are caught on distributing malware or publishing illegal content.

What is considered blacklisting? ›

The term 'blacklist' has historically been used to describe a list of workers considered troublesome by their employers for engaging in union activity. Blacklisting is the practice of actively preventing someone from getting a job.

What does it mean if my domain is blacklisted? ›

Why was my domain blacklisted? Receiving networks use blacklists to evaluate the reputation of an IP address or domain. The majority of blacklistings result from sending Unsolicited Bulk Emails (UBE) to addresses that never requested them.

How do I stop my domain from being blacklisted? ›

Here are a few things you can do to reduce the risk of your email being blacklisted.
  1. Create high-quality, engaging content.
  2. Ensure your contact list is up to date.
  3. Avoid spam words.
  4. Refrain from sending mass emails via Internet service providers (ISPs)
  5. Get consent before sending emails.

Why is Google blocking my content? ›

Google checks the pages that it indexes for malicious scripts or downloads, content violations, policy violations, and many other quality and legal issues that can affect users. When Google detects content that should be blocked, it can take the following actions: Hide search results silently.

How do you check if Google has blacklisted you? ›

Check if Google is blocking my website
  1. Visit the Google Transparency Report.
  2. Enter your website URL into the Check site status search field.
  3. Submit your search to view the report.

Does Google blacklist candidates? ›

There are no official consequences for being rejected by Google during the hiring process . You will not be blacklisted or face any repercussions for not being selected for a position at Google . In fact , many individuals who have been rejected by Google have gone on to have successful careers at other companies .

Does Google blacklist emails? ›

Reasons Why Google Blocks Emails:

Spam Reports from Gmail Users. Incorrect DNS Settings. Low Email Sender Score. IP Listings on Another Public IP Blacklist.

What is the definition of a blacklist? ›

The term blacklist refers to a list of people, organizations, or countries that are shunned or excluded by others because they are alleged to have engaged in unacceptable or unethical behavior or activities.

Is URL blacklist bad? ›

A URL blacklist is a list of websites that have engaged in malicious or suspicious behavior, and been deemed insecure or dangerous by a search engine, hosting provider, antivirus program provider, or another authoritative body.

What is the meaning of blacklist in Internet? ›

Most providers use public blacklists to help limit the amount of spam being sent on their networks by blocking IP addresses that appear to be engaging in malicious activities. To protect users from these kinds of attacks, we set rules in the server software or the Hub that recognise this kind of malicious behaviour.

How do I remove a Google blacklist warning? ›

The biggest reason to land on the blacklist is the malware on your website. Use a security plugin to clean the malware on your website. Then request Google for a review to remove site from Google blacklist warning.

What does blacklisting do to a person? ›

A blacklist is considered retaliatory as it is intended to create financial hardship for those named on the list, These lists can be created by different entities, including governments and individuals. Anyone who appears on a blacklist may be barred from getting funding, doing business, or getting jobs.

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