4.0
Apple Watch Series 9 review: Solid upgrade even with features still coming
Best Apple Watch deals for April 2024
- 40mm Apple Watch SE 2 (Aluminum Case): $189 ($50) at Amazon
- 44mm Apple Watch SE 2 (Aluminum Case): $219 ($50 off) at Amazon
- 41mm Apple Watch Series 9 (Aluminum Case, Sport Band): $349 ($50 off) at Amazon
- 45mm Apple Watch Series 9 (Aluminum Case, Sport Band): $379 ($50 off) at Amazon
- Apple Watch Ultra 2: $779.99 ($20 off)at Amazon
Apple Watch styles are carried at a wide variety of resellers, from Amazon and , to Adorama and Best Buy. Each retailer offers its own set of perks, from free shipping to special financing incentives, such as 5% off with the Adorama Edge Card, so it pays to shop around to find the lowest prices on your favorite styles.
Related: Best Apple Watch bands for working out
Price comparison shopping
The AppleInsiderApple Watch Price Guide tracks the top discounts on multiple generations, from the Apple Watch Ultra 2 to the Apple Watch Series 9andApple Watch SE. Double-digit and even triple-digit savings are in effect this March for the entire Apple Watch lineup.
-
Apple Watch Series 9
The 2023 Apple Watch Series 9 is on sale now.
Best prices
-
Apple Watch Ultra 2
Snap up discounts on the new Apple Watch Ultra 2.
Best prices
-
Apple Watch SE 2
The Apple Watch SE 2nd Generation provides the most affordable entry point into the Apple Watch line.
Best prices
-
Apple Watch Ultra
Save on the first-generation Apple Watch Ultra.
Best prices
-
Apple Watch Series 8
Grab closeout savings on the last-gen Apple Watch Series 8.
Best prices
See 2 More Items...
Coupons
Apple Watch sales are going on now, even on the latest models
Get Apple News Directly in Your Inbox
Choosing the best Apple Watch for you
There are a variety of factors that go into finding the perfect watch to fit your needs. Budget of course is paramount, but existing Watch users with last year's model can also be left wondering if it's worth upgrading. We're breaking down what each generation offers so you can make the best choice based on your individual circ*mstances.
Series 9
The Apple Watch Series 9 didn't get a new design or new sensors, but it has the S9 SiP with a faster CPU. Owners of recent Apple Watch models likely won't need to upgrade, but the new features could prove useful, especially for those coming from older models.
Apple Watch Series 9 has a faster processor and Double Tap
Everything introduced in an Apple Watch is available in this model, including the temperature sensor, heart rate sensor, blood oxygen sensor, ECG, fall detection, and crash detection. The mature platform has little room for new sensors, but it did get a faster chipset.
The S9 SiP enables new features like on-device Siri and Double Tap. The new gesture enables users to control a button on the display by tapping their thumb and finger twice — which might play or pause a song or hang up a call.
The Apple Watch Series 9 is available from $399. The aluminum model is available in midnight, starlight, silver, and PRODUCT(RED). Stainless steel models come in graphite, gold, and silver.
Apple Watch Series 9 Prices
41mm S9 (Starlight AL, Starlight Sport Band S/M) GPS
- $399.00
Save $0.00
45mm S9(Starlight AL, Starlight Sport Band S/M) GPS
- $359.00
Save $70.00
41mm S9 (Starlight AL, Starlight Sport Band M/L) GPS
- $329.00
Save $70.00
45mm S9 (Starlight AL, Starlight Sport Band M/L) GPS
- $359.00
Save $70.00
41mm S9 (Starlight AL, Starlight Sport Loop) GPS
- $389.99
Save $9.01
45mm S9 (Starlight AL, Starlight Sport Loop) GPS
- $399.00
Save $30.00
41mm S9 (Midnight AL, Midnight Sport Band S/M) GPS
- $399.00
Save $0.00
45mm S9 (Midnight AL, Midnight Sport Band S/M) GPS
- $359.00
Save $70.00
41mm S9 (Midnight AL, Midnight Sport Band M/L) GPS
- $329.00
Save $70.00
45mm S9 (Midnight AL, Midnight Sport Band M/L) GPS
- $359.00
Save $70.00
41mm S9 (Midnight AL, Midnight Sport Loop) GPS
- $399.00
Save $0.00
45mm S9 (Midnight AL, Midnight Sport Loop) GPS
- $359.00
Save $70.00
41mm S9 (PRODUCT)Red AL, Red Sport Band S/M) GPS
- $329.00
Save $70.00
45mm S9 (PRODUCT)Red AL, Red Sport Band S/M) GPS
- $359.00
Save $70.00
41mm S9 (PRODUCT)Red AL, Red Sport Band M/L) GPS
- $329.00
Save $70.00
45mm S9 (PRODUCT)Red AL, Red Sport Band M/L) GPS
- $359.00
Save $70.00
41mm S9 (Silver AL, Storm Blue Sport Band S/M) GPS
- $329.00
Save $70.00
45mm S9 (Silver AL, Storm Blue Sport Band S/M) GPS
- $399.00
Save $30.00
41mm S9 (Silver AL, Storm Blue Sport Band M/L) GPS
- $329.00
Save $70.00
45mm S9 (Silver AL, Storm Blue Sport Band M/L) GPS
- $359.00
Save $70.00
41mm S9 (Silver AL, Winter Blue Sport Loop) GPS
- $329.00
Save $70.00
45mm S9 (Silver AL, Winter Blue Sport Loop) GPS
- $419.99
Save $9.01
41mm S9 (Pink AL, Light Pink Sport Band S/M) GPS
- $399.00
Save $0.00
45mm S9 (Pink AL, Light Pink Sport Band S/M) GPS
- $359.00
Save $70.00
41mm S9 (Pink AL, Light Pink Sport Band M/L) GPS
- $359.00
Save $40.00
45mm S9 (Pink AL, Light Pink Sport Band M/L) GPS
- $419.99
Save $9.01
41mm S9 (Pink AL, Light Pink Sport Loop) GPS
- $399.00
Save $0.00
45mm S9 (Pink AL, Light Pink Sport Loop) GPS
- $399.00
Save $30.00
41mm S9 (Starlight AL, Starlight Sport Band S/M) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Starlight AL, Starlight Sport Band S/M) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Starlight AL, Starlight Sport Band M/L) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Starlight AL, Starlight Sport Band M/L) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Starlight AL, Starlight Sport Loop) GPS + Cellular
- $499.00
Save $0.00
45mm S9 (Starlight AL, Starlight Sport Loop) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Midnight AL, Midnight Sport Band S/M) GPS + Cellular
- $499.00
Save $0.00
45mm S9 (Midnight AL, Midnight Sport Band S/M) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Midnight AL, Midnight Sport Band M/L) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Midnight AL, Midnight Sport Band M/L) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Midnight AL, Midnight Sport Loop) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Midnight AL, Midnight Sport Loop) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (PRODUCT)Red AL, Red Sport Band S/M) GPS + Cellular
- $487.33
Save $11.67
45mm S9 (PRODUCT)Red AL, Red Sport Band S/M) GPS + Cellular
- $483.51
Save $45.49
41mm S9 (PRODUCT)Red AL, Red Sport Band M/L) GPS + Cellular
- $487.33
Save $0.00
45mm S9 (PRODUCT)Red AL, Red Sport Band M/L) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Silver AL, Storm Blue Sport Band S/M) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Silver AL, Storm Blue Sport Band S/M) GPS + Cellular
- $499.00
Save $30.00
41mm S9 (Silver AL, Storm Blue Sport Band M/L) GPS + Cellular
- $489.99
Save $9.01
45mm S9 (Silver AL, Storm Blue Sport Band M/L) GPS + Cellular
- $499.00
Save $30.00
41mm S9 (Silver AL, Winter Blue Sport Loop) GPS + Cellular
- $499.00
Save $0.00
45mm S9 (Silver AL, Winter Blue Sport Loop) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Pink AL, Light Pink Sport Band S/M) GPS + Cellular
- $499.00
Save $0.00
45mm S9 (Pink AL, Light Pink Sport Band S/M) GPS + Cellular
- $390.20
Save $138.80
41mm S9 (Pink AL, Light Pink Sport Band M/L) GPS + Cellular
- $429.00
Save $70.00
45mm S9 (Pink AL, Light Pink Sport Band M/L) GPS + Cellular
- $459.00
Save $70.00
41mm S9 (Pink AL, Light Pink Sport Loop) GPS + Cellular
- $499.00
Save $0.00
45mm (S9 Pink AL, Light Pink Sport Loop) GPS + Cellular
- $499.00
Save $30.00
41mm S9 (Silver SS, Storm Blue Sport Band S/M) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Silver SS, Storm Blue Sport Band S/M) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Silver SS, Storm Blue Sport Band M/L) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Silver SS, Storm Blue Sport Band M/L) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Graphite SS, Midnight Sport Band S/M) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Graphite SS, Midnight Sport Band S/M) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Graphite SS, Midnight Sport Band M/L) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Graphite SS, Midnight Sport Band M/L) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Gold SS, Clay Sport Band S/M) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Gold SS, Clay Sport Band S/M) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Gold SS, Clay Sport Band M/L) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Gold SS, Clay Sport Band M/L) GPS + Cellular
- $749.00
Save $0.00
41mm S9 (Graphite SS, Graphite Milanese Loop) GPS + Cellular
- $749.00
Save $0.00
45mm S9 (Graphite SS, Graphite Milanese Loop) GPS + Cellular
- $799.00
Save $0.00
41mm S9 (Silver SS, Silver Milanese Loop) GPS + Cellular
- $699.00
Save $0.00
45mm S9 (Silver SS, Silver Milanese Loop) GPS + Cellular
- $799.00
Save $0.00
41mm S9 (Gold SS, Gold Milanese Loop) GPS + Cellular
- $749.00
Save $0.00
45mm S9 (Gold SS, Gold Milanese Loop) GPS + Cellular
- $799.00
Save $0.00
Apple Watch Ultra
The rugged Apple Watch Ultra 2 was built with the extreme athlete and explorer in mind. It can withstand harsh conditions like arid deserts and freezing mountain peaks.
The second-generation model didn't get any new sensors or design changes. What's new in this model is the S9 SiP, the same one used in the aforementioned Apple Watch Series 9.
Apple Watch Ultra is Apple's large and rugged wearable option
This Apple Watch has all of the features found in Apple Watch Series 9 wrapped in a tough titanium exterior. The 49mm case is the biggest ever on an Apple Watch, and its sapphire-covered display is also the brightest at 3,000 nits.
Even if you're not going to dive 100M or endure temperatures from -20 C to 55 C, this is still a great model for large watch lovers. Take advantage of the Action Button to program an action or shortcut for instant access to any feature, or sound a loud siren to help others find you in the wilderness.
All the latest health and safety features are here too. Keep track of your heart rate during workouts, perform an ECG, track your sleep, or be notified of a possible ovulation thanks to temperature tracking.
Plus, get access to S9 SiP specific features like on-device Siri and Double Tap.
The Apple Watch Ultra is only available in one size with a natural titanium finish. It is priced at $799 and has three unique band options — Alpine, Trail, and Ocean.
Apple Watch Ultra 2 Prices
Ultra 2 49mm, White Ocean Band
- $799.00
Save $0.00
Ultra 2 49mm, Blue Ocean Band
- $758.04
Save $40.96
Ultra 2 49mm, Orange Ocean Band
- $748.99
Save $50.01
Ultra 2 49mm, Blue Alpine Loop (Small)
- $779.99
Save $19.01
Ultra 2 49mm, Blue Alpine Loop (Medium)
- $779.99
Save $19.01
Ultra 2 49mm, Blue Alpine Loop (Large)
- $779.99
Save $19.01
Ultra 2 49mm, Olive Alpine Loop (Small)
- $779.99
Save $19.01
Ultra 2 49mm, Olive Alpine Loop (Medium)
- $779.99
Save $19.01
Ultra 2 49mm, Olive Alpine Loop (Large)
- $779.99
Save $19.01
Ultra 2 49mm, Indigo Alpine Loop (Small)
- $779.99
Save $19.01
Ultra 2 49mm, Indigo Alpine Loop (Medium)
- $799.00
Save $0.00
Ultra 2 49mm, Indigo Alpine Loop (Large)
- $799.00
Save $0.00
Ultra 2 49mm, Orange/Beige Trail Loop (Small/Medium)
- $779.99
Save $19.01
Ultra 2 49mm, Orange/Beige Trail Loop (Medium/Large)
- $799.00
Save $0.00
Ultra 2 49mm, Blue/Black Trail Loop (Small/Medium)
- $789.00
Save $10.00
Ultra 2 49mm, Blue/Black Trail Loop (Medium/Large)
- $779.99
Save $19.01
Ultra 2 49mm, Green/Gray Trail Loop (Small/Medium)
- $779.99
Save $19.01
Ultra 2 49mm, Green/Gray Trail Loop (Medium/Large)
- $759.99
Save $39.01
SE (2nd Generation)
Apple Watch SE 2
The Apple Watch SE 2 has a Retina display with up to 1000 nits of brightness.
Use coupon code APINSIDER with this pricing link in the same browsing session to save $15 on AppleCare.
The updated Apple Watch SE uses the S8 SiP processor, offers Crash Detection, and starts at a new, lower price. First-generation owners won't need to upgrade, but newcomers should definitely consider this updated budget model.
The rear casing is made of a color-matched plastic composite
Since the Apple Watch Series 3 is discontinued and no longer supported by watchOS, the new Apple Watch SE is the best starting point in Apple's wearable lineup. It has the same design as the Apple Watch Series 4 and offers health sensors like heart rate and gyroscopes.
To ensure it could be priced as little as possible, Apple didn't include sensors for taking an ECG, measuring blood oxygen, or the new temperature sensor. But, it does have the latest processor and Crash Detection.
This budget model starts at $249 for the 40mm case, or $299 for the 44mm case. It comes in three colors — midnight, starlight, and silver.
Apple Watch SE 2 Prices
40mm SE 2 (Midnight AL, Midnight Sport Band S/M) GPS
- $249.00
Save $0.00
40mm SE 2 (Midnight AL, Midnight Sport Band M/L) GPS
- $249.00
Save $0.00
40mm SE 2 (Starlight AL, Starlight Sport Band S/M) GPS
- $249.00
Save $0.00
40mm SE 2 (Starlight AL, Starlight Sport Band M/L) GPS
- $249.00
Save $0.00
40mm SE 2 (Silver AL, White Sport Band S/M) GPS
- $249.00
Save $0.00
40mm SE 2 (Silver AL, White Sport Band M/L) GPS
- $247.07
Save $1.93
44mm SE 2 (Midnight AL, Midnight Sport Band S/M) GPS
- $276.26
Save $2.74
44mm SE 2 (Midnight AL, Midnight Sport Band M/L) GPS
- $237.99
Save $41.01
44mm SE 2 (Starlight AL, Starlight Sport Band S/M) GPS
- $249.00
Save $30.00
44mm SE 2 (Starlight AL, Starlight Sport Band M/L) GPS
- $279.00
Save $0.00
44mm SE 2 (Silver AL, White Sport Band S/M) GPS
- $279.00
Save $0.00
44mm SE 2 (Silver AL, White Sport Band M/L) GPS
- $245.00
Save $34.00
40mm SE 2 (Midnight AL, Midnight Sport Band S/M) GPS + Cellular
- $239.00
Save $60.00
40mm SE 2 (Midnight AL, Midnight Sport Band M/L) GPS + Cellular
- $239.00
Save $60.00
44mm SE 2 (Midnight AL, Midnight Sport Band S/M) GPS + Cellular
- $269.00
Save $60.00
44mm SE 2 (Midnight AL, Midnight Sport Band M/L) GPS + Cellular
- $269.00
Save $60.00
40mm SE 2 (Midnight AL, Midnight Sport Loop) GPS + Cellular
- $239.00
Save $60.00
44mm SE 2 (Midnight AL, Midnight Sport Loop) GPS + Cellular
- $329.00
Save $0.00
40mm SE 2 (Silver AL, Winter Blue Sport Loop) GPS + Cellular
- $289.99
Save $9.01
44mm SE 2 (Silver AL, Winter Blue Sport Loop) GPS + Cellular
- $269.00
Save $60.00
40mm SE 2 Silver AL, Storm Blue Sport Band S/M) GPS + Cellular
- $299.00
Save $0.00
40mm SE 2 Silver AL, Storm Blue Sport Band M/L) GPS + Cellular
- $299.00
Save $0.00
44mm SE 2 (Silver AL, Storm Blue Sport Band S/M) GPS + Cellular
- $329.00
Save $0.00
44mm SE 2 (Silver AL, Storm Blue Sport Band M/L) GPS + Cellular
- $329.00
Save $0.00
40mm SE 2 (Starlight AL, Starlight Sport Band S/M) GPS + Cellular
- $249.00
Save $50.00
40mm SE 2 (Starlight AL, Starlight Sport Band M/L) GPS + Cellular
- $299.00
Save $0.00
44mm SE 2 (Starlight AL, Starlight Sport Band S/M) GPS + Cellular
- $279.99
Save $49.01
44mm SE 2 (Starlight AL, Starlight Sport Band M/L) GPS + Cellular
- $269.00
Save $60.00
40mm SE 2 (Starlight AL, Starlight Sport Loop) GPS + Cellular
- $239.00
Save $60.00
44mm SE 2 (Starlight AL, Starlight Sport Loop) GPS + Cellular
- $269.00
Save $60.00
Seasonal deals
Apple Watch sales are often plentiful around seasonal holidays, with retailers discounting current and closeout models due to the popularity of the device as a holiday gift.
Black Friday 2023 discounts saw the Ultra 2 dip to $229, while Series 9 styles were up to $100 off, an increase over the discounts we saw on the Series 8 for BF 2022.
Be sure to bookmark this page for March 2024 savings on the Series 9, SE 2 and Ultra 2 models to ensure you're scoring the best Apple Watch deals available.