Oreo revealed its mystery cookie flavor — and it honestly shocked us (2024)

Oreo's cookie conundrum has been solved!

The classic sandwich cookie company announced back in September that it was releasing a mystery flavor of its beloved snacks, and left fans to figure out what the new additions to the Oreo line tasted like. Plus, one lucky guesser would win $50,000!

Well, now the truth can be told: that sweet cinnamon taste was of ... churro flavor!

"Case closed!" Oreo wrote on its Instagram Monday. "The #MysteryOREO is Churro flavored creme. Nice work, super-sleuths... We have notified the winner directly. More details at MysteryOREO.com."

On the website, Oreo alerted the public that "The winner of the Mystery OREO sweepstakes has been notified directly."

Oreo revealed its mystery cookie flavor — and it honestly shocked us (1)

Samantha Okazaki / TODAY

Back in September, when the cookies were first released, TODAY viewers weighed in on the taste:

"The cream tastes like chemicals and I usually love Oreo creme," said one disappointed taster.

"I never had an Oreo I didn't like — until now," said another.

.@gatenm123 is no stranger to mystery. So, we’ve tapped his detective skills to solve the flavor of the new Mystery OREO! Check out his profile and follow along as he nominates our next challenger to solve the case!

Only available in the United States and Canada. pic.twitter.com/LDpDtENbP9

— OREO Cookie (@Oreo) September 12, 2019

For some, the cookie was too sweet, but others couldn't stop snacking. Everyone recognized a strong cinnamon flavor, and some were guessing graham crackers, speculoos (cookie butter), gingerbread, Teddy Graham cookies and even s'mores as the inspiration behind the taste.

But churro wasn't one many people suspected.

Back in 2017, Oreo released a different mystery flavor that turned out to be a Fruity Pebbles cereal flavor, and the reaction was mixed then, too.

"I thought it was orange-scented industrial cleaner," quipped one snacker.

The real mystery is how to please everyone, but with all of its varied flavor sensations, Oreo is clearly still on the case.

Randee Dawn

Randee Dawn (she/her) is an entertainment journalist and author based in Brooklyn. In addition to writing for TODAY.com, Variety and The Los Angeles Times, her debut novel, Tune in Tomorrow, about a reality TV show run by mythic creatures, published in 2022. She's also the co-author of The Law & Order: SVU Unofficial Companion. When not interviewing the stars or dabbling in speculative fiction, she dreams of the next place she can travel to, or cuddles her Westie. More at RandeeDawn.com.

Oreo revealed its mystery cookie flavor — and it honestly shocked us (2024)

FAQs

What was the Oreo mystery flavor? ›

In 2019, Oreo released a mystery flavor along with a contest asking fans to write in and guess what they believed the flavor to be. The winner received $50,000. And sure enough, once the contest concluded, Oreo shared that the flavor was indeed churro all along.

What is the mystery Oreo 2024? ›

This new Oreo features two fried dough-flavored cookies sandwiching a layer of churro-flavored cream with "sugar inclusions." The cookie brand previously offered a churro-flavored cookie in 2019. Oreo first released this as a mystery flavor and later revealed that this cookie contained churro-flavored cream.

What is the new Oreo cookie flavor? ›

The cookie brand is releasing Mint Chip Oreos. Mint Chip, modeled after the ice cream flavor mint chocolate chip, combines two classic chocolate cookies, mint chip-flavored cream and little chocolate chips, reports People.

What was the original slogan of Oreos? ›

Before the treat became known as"Milk's Favorite Cookie" as of 2004, Oreo tried out quite a few slogans. In 1950, "Oh! Oh! Oreo" became their first slogan and jingle.

What flavor is the Lady Gaga Oreo? ›

The vanilla-flavored Chromatica Oreos are "... pink cookie[s] with green filling," as described by Lady Gaga. Lady Gaga on Twitter: LADY GAGA X OREO: The wafers feature various embossments inspired by the album.

What is the White Mystery Flavor? ›

It Could Be Multiple Flavors

The standard Airheads flavors are strawberry, cherry, orange, grape, green apple, and blue raspberry. White Mystery Airheads are made by combining these flavors.

Did Oreos change recipe in 2024? ›

Our recipe hasn't changed, but we'd like to get this reported for you.

Is there a rare Oreo? ›

The Mew Pokemon Oreo is the rarest of the batch, and I lucked out. I recently wrote about the new limited-edition Pokemon Oreos, and I was intrigued. They're regular Oreos, with different Pokemon characters embossed onto them.

What flavor is space dunk Oreo? ›

The limited-edition Oreo Space Dunk Cookies play into the planetary theme by being stuffed with vibrant layers of blue and magenta “cosmic creme” that are marshmallow flavored. The marshmallow creme is itself stuffed with popping candies, so that each bite creates a sort of flavor burst sensation.

What does Oreo stand for? ›

The most common version asserts that Oreo derives from or, French for "gold" and supposedly the color of the original packaging. Others say it stands for "orexigenic," a medical term for substances that stimulate the appetite (including cannabis).

What flavor are dirt worm Oreos? ›

Dirt Cake Oreo cookies look just like the description would suggest: Oreo cookies with a dark layer of brownie-flavored creme, a lighter, speckled layer of chocolate-flavored creme with Oreo crumbles, and yes, gummy-worm-inspired sprinkles on top.

What flavor did Oreo discontinue? ›

Double Delight and Red Velvet Oreos

This flavor was eventually discontinued, but then revived later in 2003, along with the introduction of two other Double Delight flavors: Mint 'n Creme and Coffee 'n Creme. All versions are gone now, leaving fans with single-filling Oreos.

What did Oreos copy off of? ›

Oreo is the best-selling cookie in the world today. But few people remember the product that Nabisco blatantly ripped off: Hydrox. A creation of Kansas City's Loose-Wiles Biscuit Company, Hydrox was billed as the “aristocrat of cookies,” with a novel combo of chocolate and cream filling.

What were Oreos called before they were Oreos? ›

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an imitation of Oreo, despite the opposite being the case.

What is the best-selling cookie in the world? ›

Oreo is the best-selling cookie in the world. It is now sold in over 100 countries. Oreo was first produced in 1912 by the National Biscuit Company, now known as Na-Bis-Co. But did you know Oreos are a copycat product?

What is the secret Oreo strain? ›

Oreoz strain is a potent hybrid marijuana strain from 3rd Coast Genetics that crosses Secret Weapon and Cookies and Cream strains. This indica-dominant hybrid strain is known for its long-lasting effects, great taste, and powerful body buzz.

What did Oreo knock off? ›

Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an imitation of Oreo, despite the opposite being the case.

What is the original Oreo flavor? ›

Oreo launched the classic chocolate cookie in 1912 to widespread acclaim and quickly became America's favorite chocolate cookie. Then, in the 1920s, Oreo launched its first non-chocolate flavor, the Oreo lemon crème.

Who won the mystery Oreo contest? ›

America's Favorite Cookie” has attempted many alternate flavors before, but this one had many fans stumped at first bite. The sweet, cinnamon-y cookie was released in September, and now consumers will have the comfort of knowing that delicious flavor is churro.

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