In the App Store 
on Apple TV, navigate to Buy or Get (for a free app), then press the clickpad center (Siri Remote 2nd generation or later) or the touch surface (Siri Remote 1st generation) to begin downloading.
If you see Install (with the iCloud icon), you’ve already purchased the app and you can download it again for free. If you see Open, the app is already installed; select Open to launch the app.
While an app is downloading or updating, its icon appears on the Home Screen with a progress indicator.
Tip: If you set up Family Sharing, your family organizer can review purchases made by other family members under the age of 18. For example, if Ask to Buy is set for younger family members (configured in System Settings > Family on a Mac running macOS Ventura or later; in System Preferences > Family Sharing on a Mac running macOS Catalina, Big Sur, or Monterey; in iTunes on a Mac running macOS Mojave or earlier; or in Settings > Family on an iOS or iPadOS device), then when those members try to make a purchase, a message is sent to the family organizer asking for approval. For more information about setting up Family Sharing, see Family Sharing on Apple TV.
FAQs
If you can't find the App Store
The App Store isn't available on Apple TV (3rd generation). If you have this model, you can't download new apps, but you can update your software to update your built-in apps. If you're not sure which Apple TV model you have, learn how to identify your Apple TV model.
How do you buy and download apps on Apple TV? ›
How to download apps for Apple TV
- Open the App Store app.
- Browse or search for the app that you want to download.
- Select the price or Get button. If you see the Open button instead of a price or the Get button, the app is already downloaded.
In the Apple TV app , open the sidebar, then select Settings. Go to Restrictions and enter the passcode if required. Select options to restrict purchases and rentals, allowed content types, and other settings.
Why do I have to pay for programs on Apple TV? ›
Your Apple TV subscription only includes original Apple content. That's it. Nothing else. If you want content that comes from some other outlet, you need to buy it.
Why is Apple not letting me download apps? ›
If you can't download or update apps on your iPhone or iPad
You might need to have a valid payment method on file, even if the app that you want to download is free. From the Home Screen, touch and hold the app. From the menu that appears, choose Prioritize Download.
Why can't i download TV shows on Apple TV? ›
You can't download content from the Apple TV app on Apple TV, smart TVs, streaming devices and on tv.apple.com. Instead, you can only stream content on these devices. For most Apple TV channels, downloads are available for up to 30 days before they expire.
How do I get to apps on Apple TV? ›
The Home Screen on Apple TV provides easy access to apps and settings. Navigate to any of the apps in the top row to see previews of available movies and TV shows, music videos, games, photos, and more. You can also customize the top row with the apps you use the most.
What apps can I download on Apple TV? ›
Best Apple TV Apps
- Netflix. Price: Subscription-based. ...
- Dead Cells+ Price: Paid. ...
- Kitchen Stories. Price: Free. ...
- Amazon Prime Video. Price: Subscription-based. ...
- Peaco*ck. Price: Free with optional premium subscription. ...
- Paramount+ Price: Subscription-based. ...
- Disney+ Price: Subscription-based. ...
- NBA 2K24 Arcade Edition. Price: Paid.
The Netflix app is available only on the App Store for iPhone, iPad, and Apple TV. You can watch Netflix on your Mac computer by going to www.netflix.com using a supported web browser. The Netflix app is available only on Chromebooks that can install Android apps from the Google Play Store.
How to enable in-app purchase? ›
How to enable or disable in-app purchases on Android
- Open the Google Play Store app.
- Tap on your profile icon on the top-right corner of the screen, then select Settings in the pop-up menu. ...
- On the Settings page, tap Authentication, and then tap Require authentication for purchases.
You can check if the in-app purchases are enabled on your device by opening your device's settings by following these steps:
- Open the "Settings" app on your iPhone or iPad.
- Go to "Screen Time" > "Content & Privacy Restrictions" > "iTunes & App. Store Purchases" > "In-app Purchases".
- Select "Allow".
You must be signed in to the App Store, iTunes Store, Apple Books, or Apple TV to access Media & Purchases settings. To change these settings, choose Apple menu > System Settings, click [your name] at the top of the sidebar, then click Media & Purchases.
What's the point of paying for Apple TV? ›
Impressive original TV shows and movies.
Apple TV+ isn't your average streaming service. While most platforms offer huge video libraries sourced from multiple studios, Apple TV+ comprises a smaller selection of Apple-produced originals, including TV shows, films, and shorts, for a relatively low monthly fee.
Can you use Apple TV without paying? ›
That all depends on which offer you choose. (1) If you buy an Apple device, Apple TV+ is included free for 3 months. (2) A monthly subscription is just $9.99 per month after a free 7-day trial. (3) Apple TV+ is included in Apple One, which bundles up to five other Apple services into a single monthly subscription.
Do you always have to pay for movies on Apple TV? ›
There is more content in the Apple TV app, that is not part one Apple TV+, and is thus not included with your subscription. When selecting a movie that is not part of Apple TV+, you may be asked to subscribe/buy/rent to an additional service. For us to be more concise, please specify the title(s).
What to do when Apple TV app won't load? ›
If you're having problems and the Apple TV app still doesn't respond after restarting, try resetting the Apple TV app. When you reset the Apple TV app, all data is erased, including your accounts and configuration.
Why is there no App Store in my Apple TV? ›
The Apple App Store has a vast variety of apps available for download on your Apple TV. However, the App Store is only available on the Apple TV 4K or HD models. The Apple TV version 3 and earlier are limited to pre-installed apps.
Why won't my TV download apps? ›
An app not downloading or working properly is often the result of your TV being low on memory, and restarting it is a simple way to reset the main board. It's worth noting that simply pressing the power button on your TV and turning it back on won't do the trick.
Why wont my Apple apps load? ›
If restarting your iPhone didn't resolve the issue, update the app or verify that it's current. Older versions might become unresponsive. Open the App Store and tap your profile at the top of the screen. Scroll down for pending updates and release notes, then tap Update next to an app, or tap Update All.
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