Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (2024)

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A stock market crash isn’t always a bad thing. While people nearing retirement should approach the risk of acrashwith more caution, itallows younger investorsto buy fundamentally solid companies at more reasonable valuations. We’ll look at some of the top stocks to buy for a market crash today.

Investors who capitalize on market uncertainty and load up on top-tier companies can be in a good position after a few years. However, it’simportantto know which corporations to consider before a correction or a crash happens. That way, you aren’t rushing to make decisions and can craft a plan leading up to market turbulence. These are some of the top stocks to buy for a market crash today.

Alphabet (GOOG, GOOGL)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (1)

Alphabet(NASDAQ:GOOG, NASDAQ:GOOGL) is a clear leader in the online advertising and cloud computing industries.The corporation’sQ1 2024results further reflectedthe company’svast market share in those industries. Revenue increased by 15%year-over-yearwhile net income jumped by 57%year-over-year.

The high net income growth comes as the company implements more cost-cutting measures while accelerating its top-line growth.Continuedgrowth in the cloud and artificial intelligence initiatives can lead to more growthmoving forward.Google Cloud in particular has seen rising profits. The segment generated $191 million in Q1 2023. Operating income jumped to $900 million in Q1 2024.

Revenue also grew at ahigherpace for Google Cloud. Net sales came in at $9.57 billion compared to $7.45 billion in the same period last year. That’s a 28.4% year-over-year increase which outpaces Alphabet’s overall revenue growth. The stock has a reasonable 26 P/E ratio which should continue to shrink as the company expands its profit margins.

Meta Platforms (META)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (2)

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Alphabet isn’t the only advertising giant up for grabs.Meta Platforms(NASDAQ:META) has alsobeen fulfillingits end of the bargain for investors. The stock has gained 25% year-to-date and is up by an impressive 78% over the past year.It’s also another one of the top stocks to buy for a market crash today.

The stock recently plunged afterQ1 2024 earningsand is in correction territory. However, the earnings report was solid despite the market’s reaction. Revenue increased by 27% year-over-year while net income surged by 117% year-over-year.

The company’s 7% year-over-year daily active user growth across all platforms was also solid. Meta Platforms now has 3.24 billion daily active users. The firm repurchased $14.64 billion worth of shares while distributing $1.27 billion to investors as dividends. Meta Platforms has achieved this level of success while trimming its headcount by 10% year-over-year.

Meta Platforms is making strides in artificial intelligence, but advertising is undoubtedly themainrevenue driver.Advertising accounted for $35.6 billion of the company’s $36.5 billion in total revenue. Only2.2% of the company’s revenue did not come from advertising.If Meta Platforms finds another robust income stream like Alphabet did with Google Cloud, the stock can continue to soar.

Marriott International (MAR)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (3)

Source: Dragon Images / Shutterstock

Marriott International(NASDAQ:MAR) has built one of the top hotel chains in the industry. The firm hasnearly 8,800 propertiesin 139 countries and territories. Marriott International and its investors have benefitted from the travel boom. Shares are up by 69% over the past five years and trades at a 23.5 P/E ratio.

The momentum continued inQ4 2023as the company reported $23.7 billion in revenue. It wasa 14% year-over-year increase. Net income grew by 31% year-over-year to reach $3.1 billion. The firm expanded its profit margins andhasraised itsquarterly dividend payoutabove pre-pandemic levels.Investors received $0.52 per share in 2023, and the companyis expectedto announce a dividend hike in May.

The hotel chain can also benefit asAirbnb(NASDAQ:ABNB) gets more expensive. Airbnb is still a competitor in the hotel industry, but its main appeal in the early stages was more affordable pricing.Now,there isn’t much of a gap between Airbnb and hotel prices, and hotels offer more amenities.Airbnb CEO Brian Chesky has stated his desire to make Airbnbfeel affordable again. As Airbnb gets more expensive, consumers may flockoverto hotels more often.

American Express (AXP)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (4)

Source: First Class Photography / Shutterstock.com

American Express(NYSE:AXP) has been attracting younger cardholders while raising its profit margins. The fintech firm trades at 19.5x earnings and has outperformed the market. Shares are up by 26% year-to-date and have soared by 98% over the past five years. It’s another one of the top stocks to buy for a market crash today.

Consumer preferences change, and someproducts and services may gain more demand while others may go out of style.However, most individuals will always use credit or debit cards for their purchases. These cards have become a core foundation of economic activity, and American Express hasbeen benefittingfrom this multi-decade trend.

The fintech firm reported solid financials in thefirst quarter of 2024.Revenue increased by 11%year-over-yearwhile net income jumped by 34%year-over-year.American Express has been expanding its profit margins and wrapped up Q1 2024 with a 16.9% net profit margin. The company set growth objectives beyond 2026 that suggest revenue and profit margins will continue to grow.

Intuit (INTU)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (5)

Source: T. Schneider / Shutterstock.com

Intuit(NASDAQ:INTU) offers financial software including industry-leading products like Quickbooks and Turbotax.The stock isoff to a slow startwitha 5% year-to-date gain.However, it’s also up by 43% over the past year and has soared by 154% over the past five years.

Analysts believe the stock can continue to rally. The average price target suggests a12% upsidefrom current levels.Intuit is rated as a “Strong Buy” among 21 analysts and the highest price target is $775 per share. That price targetimplies a 22.4% gain.

The company had another successful quarter and reported 11% year-over-year revenue growth in Q2 FY24. Non-GAAP earnings per share grew by 20% year-over-year. Intuit anticipates full-year revenue growth to range from 11% to 12%. GAAP diluted EPS growthis expectedto range from 11% to 15%.Intuit generates double-digit net profit margins, and guidance suggeststhatit* profit margins will continueto grow.

Badger Meter (BMI)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (6)

Source: Pavel Kapysh / Shutterstock.com

Badger Meter(NYSE:BMI) manufactures water metering technology and flow measurement solutions.The company’s technology isuseful formeasuringthe quality of water and improving operational efficiencies of utility companies.

Badger Meter is a mid-cap stock with a $5.5 billion market cap. It also trades at a 54 P/E ratio and offers a 0.58% yield. The company has an impressive dividend growth rate to make up for its low yield.The companyhiked its dividend from $0.225 per share to $0.27 per sharein 2023. That’sa 20% year-over-year increase, andBadger Meter is due for an announced dividend hike in August.

The company posted solidQ1 2024 financialsthat werehighlighted by a 23% year-over-year increase in total sales. While total sales came in at $196.3 million diluted EPS soared by 50% year-over-year to reach $0.99 per share.Badger Meter generated record quarterly revenue, operating profit, and EPS results.

Chipotle (CMG)

Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (7)

Source: Retail Photographer / Shutterstock.com

Chipotle(NYSE:CMG) has beentrouncingthe stock market in recent years. Shares are upby41% year-to-date and have soaredby346% over the past five years. Thefast foodrestaurant chain delivers healthier food options which has made consumers willing to pay higher prices.

The companyhas raised menu prices four timesin the past two years. Chipotle attributed the price hikes to the state of the economy, but that hasn’t stopped the fast food giant from reportingstrongfinancials.

Revenue jumped by 14.1% year-over-year inQ1 2024. Net income grewat a faster clipand was up by 23.2% year-over-year. That growth rate helped the company reach $359.3 million in net earnings for the quarter. Chipotle still plans to open 285-315 restaurants in 2024. More than 80% of these restaurants will have a Chipotlane. These additions have been a boon for the company, as digital sales represented 36.5% of total food and beverage revenue.

On thisdate of publication, Marc Guberti held a long position in GOOG. The opinions expressed in this article are those of the writer, subject to theInvestorPlace.comPublishing Guidelines.

Marc Guberti is a finance freelance writer at InvestorPlace.com who hosts the Breakthrough Success Podcast. He has contributed to several publications, including the U.S. News & World Report, Benzinga, and Joy Wallet.

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Stock Market Crash Alert: 7 Must-Buy Stocks When Prices Plunge (2024)

FAQs

What is the safest investment if the stock market crashes? ›

If you are a short-term investor, bank CDs and Treasury securities are a good bet. If you are investing for a longer time period, fixed or indexed annuities or even indexed universal life insurance products can provide better returns than Treasury bonds.

Do you lose all your money if the stock market crashes? ›

Do you lose all the money if the stock market crashes? No, a stock market crash only indicates a fall in prices where a majority of investors face losses but do not completely lose all the money. The money is lost only when the positions are sold during or after the crash.

What happens during a stock market crash Why do stock prices plummet? ›

The sudden drop in stock prices may be influenced by economic conditions, catastrophic event(s), or speculative elements that sweep across the market. Most flash crashes are usually short bursts of market downturns that can last for a single day or much longer to bring investors heavy losses.

What was the biggest market crash in history? ›

Wall Street Crash of 1929

The crash lasted until 1932, resulting in the Great Depression, a time in which stocks lost nearly 90% of their value.

What not to buy during a recession? ›

Most stocks and high-yield bonds tend to lose value in a recession, while lower-risk assets—such as gold and U.S. Treasuries—tend to appreciate. Within the stock market, shares of large companies with solid cash flows and dividends tend to outperform in downturns.

Is it better to have cash or property in a recession? ›

Cash: Offers liquidity, allowing you to cover expenses or seize investment opportunities. Property: Can provide rental income and potential long-term appreciation, but selling might be difficult during an economic downturn.

Who gets all the money when the stock market crashes? ›

A decrease in implicit value, for instance, leaves the owners of the stock with a loss in value because their asset is now worth less than its original price. Again, no one else necessarily receives the money; it simply vanishes due to investors' perceptions.

Why do 90% of people lose money in the stock market? ›

Here's a preview of what you'll learn:

Staggering data reveals 90% of retail investors underperform the broader market. Lack of patience and undisciplined trading behaviors cause most losses. Insufficient market knowledge and overconfidence lead to costly mistakes.

Where does all the money go when the stock market crashes? ›

So even though it might feel like someone is taking your money when your stock declines, the cash is simply disappearing into thin air with the popularity of the stock.

At what age should you get out of the stock market? ›

There are no set ages to get into or to get out of the stock market. While older clients may want to reduce their investing risk as they age, this doesn't necessarily mean they should be totally out of the stock market.

How do you lose money when the stock market crashes? ›

Sometimes, however, the economy turns or an asset bubble pops—in which case, markets crash. Investors who experience a crash can lose money if they sell their positions, instead of waiting it out for a rise. Those who have purchased stock on margin may be forced to liquidate at a loss due to margin calls.

What goes up when stock market crashes? ›

Gold is the go-to choice of many investors coping with market volatility. Gold's value typically increases when the overall market struggles.

What percent of Americans owned stocks when the stock market crashed? ›

However, as a singular event, the stock market crash itself did not cause the Great Depression that followed. In fact, only approximately 10 percent of American households held stock investments and speculated in the market; yet nearly a third would lose their lifelong savings and jobs in the ensuing depression.

What was the worst stock market fall in history? ›

1929 stock market crash

The worst stock market crash in history started in 1929 and was one of the catalysts of the Great Depression. The crash abruptly ended a period known as the Roaring Twenties, during which the economy expanded significantly and the stock market boomed.

How long did it take for the stock market to recover after 1929? ›

The Dow Jones did not return to its peak close of September 3, 1929, for 25 years, until November 23, 1954.

Where do you put money when the stock market crashes? ›

Government bonds and defensive stocks historically perform better during a bear market. However, most people investing for the long term shouldn't be aggressively tweaking portfolios every time there is a sell-off.

How do you protect your money if the stock market crashes? ›

Table of Contents
  1. Strategies to protect your portfolio from a market crash.
  2. Reduce permanent capital losses.
  3. Prepare in advance for a stock crash.
  4. Time the market.
  5. Invest in assets less correlated with the U.S. stock market.
  6. Let go of your need to control.
  7. Protect your 401(k).
  8. Sell call options.

Where is the safest place to put your money during a recession? ›

Investors seeking stability in a recession often turn to investment-grade bonds. These are debt securities issued by financially strong corporations or government entities. They offer regular interest payments and a smaller risk of default, relative to bonds with lower ratings.

What goes up when the stock market crashes? ›

Gold is the go-to choice of many investors coping with market volatility. Gold's value typically increases when the overall market struggles.

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