The internet is freaking out after Skippy is discontinued in Canada (2024)

By Tanya DuaMay 4, 2017

The internet is freaking out after Skippy is discontinued in Canada (1)

Skippy peanut butter has been discontinued in Canada, and the internet is freaking out.

Hormel Foods, Skippy’s parent company, discontinued the brand in Canada several months ago. Since then, the jars have steadily disappeared from grocery store shelves. Hormel stopped selling Skippy due to competition and pricing that hurt the brand’s profitability in the Canadian market.

“It was an incredibly difficult decision to withdraw Skippy peanut butter from the Canadian market,” a Hormel spokesperson told CBC News.

Naturally, the brand’s fans — both teens and adults alike — were outraged and took to Twitter to express their displeasure. While some equated the brand with their childhoods and asked what they were supposed to eat now, others shared pictures of their peanut butter “stashes,” rows of jars they had stocked up on.

@Skippy what peanut butter am i supposed to eat now?? SKIPPY WAS MY CHILD HOOD

— SARAH (@sarahmjm13) May 4, 2017

@Skippy Devastated at the loss of Skippy in Canada. Here’s a picture of our stash. Should last a year.🙁 #SkippyCanada #Skippy #peanutbutter pic.twitter.com/NKCcf0Whc9

— lindseyr (@lindseyr) May 4, 2017

Skippy has been mentioned more than 6,200 times online inthe past week, according to data crunched by Brandwatch. Those mentions peaked on May 3 when the news spread, reaching 2,900 by 5 p.m. Eastern Time. Between 2 and 3 p.m. on May 3, there were more than 1,300 mentions.

The internet is freaking out after Skippy is discontinued in Canada (2)

There was 13.9 times more digital content engagement around Skippy globally on May 3 compared to May 2, according to data crunched by Amobee Brand Intelligence. In Canada specifically, there was 254 times more digital content engagement around Skippy in the same period. There were 1,169 Tweets mentioning Skippy on May 3 through 5 p.m. Eastern Time.

“It used to be that products that were underperforming would quietly disappear from supermarket shelves without much fanfare,” said Jonathan Cohen, principal brand analyst at Amobee. “But thanks to social media, there’s always the possibility that a discontinued product is just a few passionate fans away from becoming a viral moment.”

Skippy isn’t the only brand to take leave of America’s northern neighbor, either. Dad’s Chocolate Chip Cookies has also been recently discontinued in Canada. Since April 30, there has been270 times more digital content engagement around Dad’s Chocolate Chip Cookies in Canada. The sentiment shows that people areunhappy the snack is no longer available, according to Amobee.

https://digiday.com/?p=235088

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FAQs

Why did they stop selling Skippy peanut butter in Canada? ›

Hormel stopped selling Skippy due to competition and pricing that hurt the brand's profitability in the Canadian market. “It was an incredibly difficult decision to withdraw Skippy peanut butter from the Canadian market,” a Hormel spokesperson told CBC News.

Is Skippy peanut butter available in Canada? ›

After a seven-year hiatus, the iconic SKIPPY® peanut butter brand is returning to the Canadian consumer market, and doing so in innovative fashion.

Is Skippy owned by Kraft? ›

First sold in 1932, Skippy is currently manufactured by Hormel Foods, which bought the brand from Unilever in 2013. It is the best-selling brand of peanut butter in China and second only to the J.M. Smucker Company's Jif brand worldwide.

How long has Skippy peanut butter been out? ›

SKIPPY® History

In 1933, Joseph Rosefield had the nutty idea to change the formula for peanut butter. He created SKIPPY® peanut butter, which was less sticky and longer-lasting.

Is there a problem with Skippy peanut butter? ›

Skippy Foods, LLC is voluntarily recalling 9,353 cases or 161,692 total pounds of select peanut butter products “due to the possibility that a limited number of jars may contain a small fragment of stainless steel from a piece of manufacturing equipment.”

Is Skippy peanut butter made in China? ›

Skippy is a brand of peanut butter manufactured in the United States and China.

What is the number one peanut butter in Canada? ›

Kraft Peanut Butter is Canada's #1 Peanut Butter. Make Together, Stick Together.

What peanut butter is no longer available in Canada? ›

Skippy peanut butter no longer for sale in Canada; fans stockpiling last jars. Much to fans' dismay, Skippy peanut butter has been discontinued in Canada. It's still available in more than 60 countries. Owner, Hormel says it cut Canada due to factors like competition that hurt the brand's profitability.

Is Jif peanut butter back in Canada? ›

After a seven-year drought, the popular peanut butter, Jif is back in Canada. Smucker's says it brought the product back due to "overwhelming consumer passion."

What is the number one peanut butter in the world? ›

1. Jif Creamy Peanut Butter. For many years we were told that “choosy moms choose Jif,” until the brand decided to get a little more PC and take the “choosy” out of the equation. But in going through the reviews used for our list, it's very clear that peanut butter lovers choose Jif.

Is Skippy fake peanut butter? ›

Made from real peanuts, SKIPPY® Natural Creamy Peanut Butter Spread yums up and funs up just about anything. These products have no preservatives, artificial flavors or colors.

What is the healthiest peanut butter to buy? ›

Smucker's Natural Peanut Butter came up the most when we asked dietitians for the best peanut butter, particularly because it's economical and meets the dietitians' requirements of being made of just two ingredients: peanuts and salt. This is one of the best mainstream peanut butter brands on the market.

Why did Skippy leave Canada? ›

For their part, Hormel says it halted selling Skippy in Canada due to competition and pricing that hurt the brand's profitability. “It was an incredibly difficult decision to withdraw Skippy peanut butter from the Canadian market,” spokesperson Brian Olson wrote in an email to CBC News.

Should you refrigerate Skippy peanut butter? ›

SKIPPY® Peanut Butter opened or not is happiest when stored at room temperature. You can refrigerate it to savour its flavour for longer, but know that when refrigerated, it doesn't spread as easily. You should also know that SKIPPY® Peanut Butter doesn't like being too cold, so keep it freezer-free!

Which is more popular Skippy or Jif? ›

Jif was the leading peanut butter brand in the United States in 2017 by a wide margin. The brand controlled over 30 percent of the market in that year, triple that of Skippy, the next largest brand.

What happened to squirrel peanut butter in Canada? ›

Unilever PLC (ULVR) London took over Bestfoods Corp. in June, 2000, for $20.3-billion (U.S.), acquiring the Squirrel brand in Canada. It discontinued the Squirrel brand, marketing only the Skippy brand after its acquisition, despite Squirrel's longer history in Canada.

Why is Jif better than Skippy? ›

While they are nutritionally similar, Skippy contains 10 more milligrams of sodium than Jif and one more gram of sugar, and has fewer nutrients overall. But it does have half a milligram less saturated fat than Jif. The other main difference is how the two are sweetened. Jif uses molasses, while Skippy uses sugar.

Can you get Jif peanut butter in Canada? ›

Jif Creamy Peanut Butter 1kg, 1 kg - Walmart.ca.

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