The Reason Gatorade Is Banned In Some European Countries - Tasting Table (2024)

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The Reason Gatorade Is Banned In Some European Countries - Tasting Table? ›

Gatorade was also banned due to the presence of Yellow 5 and 6, which are artificial ingredients banned in the European Union in all food produced for children. While foods in most of the European Union containing these ingredients must be labeled, Norway and Austria still prohibit them.

Since brominated vegetable oil is banned full stop in the EU, Gatorade removed the ingredient, and the product was allowed back into the mainstream European market by 2013. While Gatorade is allowed in most European countries, the drink remains banned in Norway and Austria because it still contains Yellow 5 and 6.

Although most of their popularity seem to be in the America's, in which they account for approximately 75% of the market share in the sports drink sector. This same success has not translated into the European market, where their competitors Powerade and Lucozade have a larger presence in Europe.

Powerade, Gatorade. Currently, it is marketed in Argentina, Belgium, Bosnia and Herzegovina, Chile, China, France, Hong Kong, Japan, Indonesia, Luxembourg, Macau, Morocco, the Netherlands, Peru, Portugal, Serbia, Singapore, Spain, Switzerland, Taiwan and Thailand. The majority of its consumers are non-athletes.

As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia.

Gatorade is not unhealthy, but it does have high amounts of sugar and salt. People who are inactive or have diabetes, high blood pressure, or heart disease should take into account the salt and sugar in a bottle of Gatorade in order to live a healthy lifestyle.

In beverages, such as Gatorade® Lemon-Lime, the quantity of FD&C Blue No. 1 added in a bottle of 946 mL is 0.1 mg/L. In other types of Gatorade, this concentration is higher: Gatorade Glacier Freeze (1 mg/L), Gatorade Tropical Blend (2 mg/L), and Gatorade Blueberry Pomegranate (10 mg/L).

Coconut Water

It might seem strange, but coconut water is delicious and refreshing. Although packaged coconut water can have a slightly sour flavor, its natural enzymes and sugars help you to recover from your workout in a way that isn't just pouring high-fructose corn syrup own your throat.

The 'good' of Gatorade

However, sports drinks like Gatorade contain sugar and electrolytes like sodium and potassium. Sports drinks can help replace what we lose during longer duration exercise, especially in the heat. Electrolytes are minerals that maintain your body's ionic balance.

Sports drinks, like “Gatorade”, can help to replace electrolytes that we may lose during intense exercise, extreme heat or when sick with nausea, vomiting and/or diarrhea. Therefore, under these circ*mstances, sports drinks can be beneficial. The disadvantage of sports drinks it that they often contain added sugar.

Does Japan sell Gatorade? ›

Gatorade

This band of sports drink from America never made it to Japan. The sports drink market in Japan is dominated by Coca-Cola 'Aquarius' and Otsuka Pharmaceuticals 'Pocari Sweat'.

PepsiCo's Greek subsidiary, PepsiCo-Ivi, has become the exclusive distributor in Greece of the Gatorade sports drink brand.

Within the Netherlands our brand portfolio includes strong brands like Lay's, Doritos, Pepsi, 7UP, Duyvis, Gatorade, Mountain Dew, Naked, Quaker, Smiths and Snack a Jacks.

Gatorade. Gatorade is a common sports drink in the U.S., but in Europe and Japan, it's banned. In 2012, the European Union banned one ingredient that was once found in Gatorade called brominated vegetable oil, also known as BVO.

Isostar is a sports drink sold in Europe. It is similar to Gatorade and Powerade in that it hydrates and provides energy through glucose.

Then there are the E numbers, which again, whilst there is nothing wrong with Citric Acid, the number of E numbers would put off potential buyers. In 2007, a UK study found a link between mixtures of E numbers and increased hyperactivity in children. Following public outrage, a “voluntary ban” was implemented in 2009.

Skittles contain Yellow 5, Yellow 6, and Red 40. These dyes are linked to hyperactivity in children, migraines, and hives. The supposed effects have led to products containing the dyes to have warning labels. The dyes are outright banned in Austria and Norway; Skittles themselves are banned in the EU.

Interestingly, the reason for the absence of Cheetos in Europe is attributed to the governmental regulations surrounding one of its key ingredients - Yellow dye #6 (E110). The additive is permitted in the United States but is banned in the European Union due to concerns over potential health risks.

As of 2003, every country that has banned Ritz crackers has done so because the ingredients include trans fats such as partially hydrogenated soybean and cottonseed oils.

Countries belonging to the E.U. have taken the step to ban specific food dyes in consumables sold due to health concerns stemming from these additives. Pop-Tarts contain artificial food dyes, such as Red 40, Yellow 5, and Yellow 6, which, barring a handful of exceptions, aren't allowed in products sold there.