The UK's favourite sweet treat has been named on National Biscuit Day (2024)

It’s National Biscuit Day and millions of Brits will be enjoying a staple of the country. American imports have been dominating the market in recent years, but the British classics remain on top

The UK's favourite sweet treat has been named on National Biscuit Day (1)

Is there anything more British than a cup of tea with a biscuit?

Well, it depends on which biscuit you pick as some are more popular than others.

The British biscuit is facing more competition than ever, as American imports such as Oreos and Maryland Cookies continue to dominate the market.

However, there are many staples that just can’t be beaten.

Bourbon, custard cream, shortbread, Jaffa Cake (if you count that), all are great, but only one can be on top.

Thanks to the team at IWOOT, the nation’s favourite biscuit has been revealed and the top choice may surprise you.

What are the most popular biscuits in the UK?

The following information comes from Google Keyword Planner and Google Trends data that IWOOT has compiled into a definitive biscuit list.

The top 10 biscuits in the UK are:

  • Biscoff – 34,000
  • Shortbread – 29,000
  • Bourbon – 26,000
  • Jaffa Cake – 16,000
  • Jammy Dodger – 11,000
  • Custard Cream – 10,000
  • Party Rings – 6,800
  • Digestives – 6,600
  • Malted Milk – 5,500
  • Wagon Wheels – 5,100

Somehow, Biscoff made it on top, the biscuit that typically comes free with a cup of tea.

Perhaps the old reliable are the very best and based on this data that would seem like the case.

The caramelised rectangle-shaped biscuit curtesy of Lotus are actually a Belgium creation, putting the British classic, shortbread down into second.

The Americans may not have topped this list, but it seems the best biscuits come from Belgium.

Where are biscuits most popular in the UK?

Breaking down the data further, England searches for snacks the most, followed by Scotland, Wales and Northern Ireland, in that order.

More specifically, Yorkshire has the most love for the treats, as the top 10 cities for search are all situated in England.

They are as follows:

  • Batley, Yorkshire
  • Wirksworth, Derbyshire
  • Cowfold, West Sussex
  • Brookwood, Surrey
  • Bramhall, Greater Manchester
  • Maidstone, Kent
  • Stapleford, Nottinghamshire
  • Northwich, Cheshire
  • Beckenham, Bromley
  • Debenham, Ipswich

So, there you have it, on National Biscuit Day, make sure you ensure a Biscoff or two because the rest of the nation certainly will be.

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The UK's favourite sweet treat has been named on National Biscuit Day (2024)

FAQs

What is the UK's most loved biscuit? ›

It's official: shortbread is the nation's favourite biscuit. Want to make some for you and your family?

What is a biscuit in the UK? ›

It's a small bread with a firm crust and soft interior. Biscuits, along with cornbread and soda bread, are known as “quick bread,” because you use baking soda instead of yeast to make them. Biscuits in the UK are what we Americans call cookies.

What is National Biscuit Day? ›

Hoorah! The 29th May each year is National Biscuit Day, so if you're nuts about Ginger Nuts or more of a Custard Cream kind of a person – (personally I don't think there's any excuse in the world for a Custard Cream being top of your dunking list, but each to their own.)

What is a famous Scottish biscuit? ›

Shortbread or shortie is a traditional Scottish biscuit usually made from one part white sugar, two parts butter, and three to four parts plain wheat flour. Shortbread does not contain any leavening, such as baking powder or baking soda.

What do Americans call a UK biscuit? ›

In the US, what us Brits call a biscuit, Americans would call a cookie - whilst an American biscuit is something resembling a British scone… making a name like Biscuiteers seem rather confusing!

What is the number 1 biscuit in the world? ›

As the world's leading biscuit brand, Parle-G has become more than just a product; it represents cherished memories and a taste that transcends generations. With monthly production enough to cover the distance to the moon and back, Parle-G continues to hold a special place in the hearts and homes of millions.

What do British call gravy? ›

Onion Gravy or Traditional British Gravy is what British people call gravy. Americans call it Brown Gravy, White Gravy (sawmill gravy or Breakfast Gravy), which is topped on biscuits. Brits don't put gravy on biscuits.

What are biscuits in British slang? ›

In Britain, what Americans refer to as “biscuits” are known as “scones.” British biscuits are actually what Americans call “cookies.” The term “biscuits” in the United Kingdom typically refers to sweet, crumbly, and sometimes buttery bakes treats, distinct from the soft, bread-like biscuits found in the United States.

What is the oldest biscuit in the UK? ›

Aberffraw biscuits are said to be Britain's oldest biscuit! The Welsh shortbread is pressed with the shape of a scallop shell and are made with high quality ingredients to create a rich, buttery shortbread.

Which country eats the most cookies? ›

Argentina led the list with the highest consumption, with individuals averaging 12.44 kilograms annually. Following closely behind was the United Kingdom, where per capita consumption stood at 10.02 kilograms. Italy and the United States recorded consumption rates of 7.37 kilograms and 6.91 kilograms respectively.

What is the US famous biscuit? ›

What to eat in the United States of America? Top 15 American Cookies
  • Cookie. Chocolate chip cookie. Whitman. ...
  • Cookie. Snickerdoodle. Connecticut. ...
  • Cookie. Oatmeal Cookies. UNITED STATES OF AMERICA. ...
  • Cookie. Moravian Spice Cookies. ...
  • Cookie. Peanut Butter Cookie. ...
  • Cookie. Black and White Cookie. ...
  • Cookie. Whoopie Pie. ...
  • Cookie. Bizcochito.
May 15, 2024

Why are cookies called biscuits in England? ›

This is because biscuits were originally cooked in a twofold process: first baked, and then dried out in a slow oven. This term was then adapted into English in the 14th century during the Middle Ages, in the Middle English word bisquite, to represent a hard, twice-baked product (see the German Zwieback).

What is the UK's number one biscuit? ›

A poll, conducted by YouGov, has found that the UK's favourite biscuit is the Hobnob. However, it was no slam dunk victory – the gap between Hobnobs and digestives was wafer thin. Eighteen percent of respondents favoured the Hobnob, while 17% went for the more traditional digestive.

What does biscuit mean in Scotland? ›

Any leftover dough from bread making was dried out in a low oven until it hardened into a type of rusk: the word “biscuit” means “twice cooked”. Gradually the yeast in the bread was replaced by butter, and biscuit bread developed into shortbread.

What is the UK's Favourite dunking biscuit? ›

From Chocolate Hobnobs to Rich Tea

And the biscuit that delivered the winning dunk? The Chocolate Hobnob, beloved of dunkers around the world.

What is Britain's oldest biscuit? ›

Aberffraw biscuits are said to be Britain's oldest biscuit! The Welsh shortbread is pressed with the shape of a scallop shell and are made with high quality ingredients to create a rich, buttery shortbread.

Are US biscuits like UK scones? ›

What's the Main Difference? The biscuit and scone share British heritage, quick bread status, and the basic foundation of flour, fat, and liquid. But as they evolved to what they are today, scone recipes use eggs, and biscuit recipes do not.

Are biscuits the same in the US and the UK? ›

In the U.S., biscuits are buttery, flaky bread pastries often served as a side or sandwich at breakfast. American cookies are baked desserts, often sweet, that range in texture and density. Hard or crisp cookies are called biscuits in the U.K. while the chewier dessert can be identified as a cookie.

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