What is going on with Fireball Cinnamon Whisky? (2024)

What is going on with Fireball Cinnamon Whisky? (1)

What is going on with Fireball Cinnamon Whisky? (2)

At Rackhouse Whiskey Club, we’re not afraid to say that we’re pretty snobby when it comes to whiskey. Small batch, hard-to-find craft whiskey is our jam, which is why the latest controversy surrounding Fireball Cinnamon Whisky has us shaking our heads.

Here’s the scoop if you haven’t been paying attention. The cinnamon-flavored liqueur from Canada, which bills itself as “Cinnamon Whisky,” has become one of the top-selling liqueurs in the United States over the past decade (even though you can make your own cinnamon whiskey at home fairly easily). But the parent company, Sazarec, has come under fire (sorry not sorry!) for allegedly not containing any actual whiskey in their bottles of Fireball. Consumers are suing the company for fraud and misrepresentation as under closer inspection, the mini bottles of the alcoholic beverage don’t actually contain any whiskey.

So, what exactly do they contain?

The smaller bottles apparently are made from a blend of malt beverage and wine, while the labeling still says Fireball Cinnamon Whisky. Upon closer inspection, customers realized the description of the product was "malt beverage with natural whisky & other flavors and caramel color," insinuating whiskey is an ingredient used in the drink, when it actually uses whiskey flavor, according to the class action lawsuit, which was filed earlier this month in the U.S. District Court for the Northern District of Illinois (cq).

"What the label means to say is that the product contains 'natural whisky flavors & other flavors,' but by not including the word 'flavors' after 'natural whisky,' purchasers who look closely will expect the distilled spirit of whisky was added as a separate ingredient," the complaint says.

Digging a little further into the controversy reveals there are actually two different products marketed as Fireball. The flagship product, Fireball Cinnamon Whisky is a 33 percent ABV (66-proof) liqueur made with a mixture of Canadian whiskey, sweeteners and natural cinnamon flavoring. Any spirit where you lower its ABV and add sugar to is not technically a spirit, it becomes a liqueur.

The problem arose in January 2023 when a Chicago woman named Anna Marquez filed a lawsuit alleging that she purchased a bottle of Fireball Cinnamon expecting to receive a whiskey-based libation and instead she discovered what she purchased was ultimately a malt liqueur-based beverage that contained no whiskey at all.

The reason Fireball created Fireball Cinnamon was so they could sell the smaller bottles in more places. Alcohol laws vary greatly by state and sales of wine and beer are allowed in more places than hard liquors like whiskey. By marketing the mini bottles as Fireball Cinnamon, a malt beverage, they can be sold in about 170,000 more locations in the U.S. even if it’s illegal to sell whiskey in that particular location. You’re not seeing Fireball Cinnamon Whisky in those locations, you’re seeing Fireball Cinnamon.

What the lawsuit boils down to are two issues: one, the two bottles are nearly identical which means the average consumer wouldn’t know they weren’t purchasing Fireball Cinnamon Whisky. And two, the lawsuit alleges the packaging contains misleading language on the label, which describes the product as a “malt beverage with natural whisky and other flavors and caramel color.” The lawsuit claims the label could be made more clear that it does not contain any real whiskey.

It remains to be seen how Fireball will fare this storm but in our opinion it doesn’t matter either way! Get rid of the imitation controversy and go for the real thing. If you want whiskey that is hard-to-find and made from true craft whiskey distilleries, check out RackHouse Whiskey Club. RackHouse scours the U.S. looking for the best craft distilleries with the most interesting stories to curate a unique subscription box filled with full-sized bottles of small batch whiskey. We’re building a community of premium craft whiskey drinkers (who would snub their nose at Fireball or make their own cinnamon whiskey!). And you’re invited! Join us!

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What is going on with Fireball Cinnamon Whisky? (2024)

FAQs

What is going on with Fireball Cinnamon Whisky? ›

Customers are suing the company for fraud, alleging the packaging is misleading. Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.

What is the fireball whiskey controversy? ›

The lawsuit said that the Sazerac Company's representations of Fireball Cinnamon were “false and misleading” and that the bottles “appear similar” to Fireball Cinnamon Whisky bottles. Both bottles have a red cap, a yellow label with the word “Fireball” and a logo featuring a fire-breathing, dragon-like creature in red.

Why is Fireball being discontinued? ›

Fireball Whisky is being pulled from shelves in Europe because it contains too much propylene glycol – an additive that prevents evaporation and is a stabilizer in foods. But it's not going anywhere in the United States.

Does Fireball still have propylene glycol? ›

Does Fireball Still Contain Propylene Glycol (PG)? All versions of Fireball, both in the U.S. and the rest of the world, are 100% PG (propylene glycol) free.

Why did they recall Fireball? ›

Fireball is no stranger to controversy. In 2014, several countries recalled the product, claiming it contained an ingredient commonly used in antifreeze. Fireball emphasized it was safe to drink but did recall the drink and reformulate it to be sold in Europe.

What is going on with Fireball? ›

Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the alcoholic beverage don't actually contain whiskey.

Why is Fireball banned in some places? ›

Fireball was recalled due to concerns it contained an ingredient used in antifreeze. This ingredient is propylene glycol, otherwise known as part of the mixture used to de-ice airplanes. In 2014, Fireball was recalled in European countries because propylene glycol levels were deemed too high.

What are the side effects of propylene glycol? ›

► Propylene Glycol can cause nausea and vomiting. ► Exposure can cause headache, dizziness, lightheadedness, and passing out.

What is the contamination of Fireball? ›

In 2014, some European countries reported that Fireball contained amounts of propylene glycol that exceeded the European Union limitations of 1 g/kg. The US Food and Drug Administration allows about 50 g/kg of propylene glycol in foods.

Is Fireball fake whiskey? ›

The difference between the two drinks is that Fireball Cinnamon is actually a malt-based beverage with 16.5% alcohol by volume (ABV), while Fireball Cinnamon Whisky is whisky-based and has an ABV of 33%. “The labels look almost identical,” he wrote. “That is intentional.”

Is Fireball almost antifreeze? ›

Is there an antifreeze in Fireball whiskey? No, there is no antifreeze in Fireball Whiskey. This rumor though, does have a kernel of truth in it's center. Fireball whiskey, and some other flavored whiskey-like products contain one of the main ingredients of some antifreeze types called propylene glycol.

Is propylene glycol in antifreeze? ›

Propylene glycol is used by the chemical, food, and pharmaceutical industries as an antifreeze when leakage might lead to contact with food.

Why does Fireball taste different? ›

The original Fireball Cinnamon Whisky is 66 proof and is made of whisky with natural cinnamon flavor, according to its label. The malt beverage version's label, which says “Fireball Cinnamon” without the whisky, says it is 33 proof and made of malt beverage with “natural whisky and other flavors and caramel color.”

What is the fake Fireball? ›

The difference between the two drinks is that Fireball Cinnamon is actually a malt-based beverage with 16.5% alcohol by volume (ABV), while Fireball Cinnamon Whisky is whisky-based and has an ABV of 33%. “The labels look almost identical,” he wrote. “That is intentional.”

How much is Fireball being sued for? ›

The federal lawsuit seeks over $5 million in damages on behalf of over 100 plaintiffs, but anyone who lives in Illinois, North Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, Kansas, Arizona, South Carolina, or Utah and bought Fireball Cinnamon can join it.

Why can Fireball call itself whiskey? ›

On the flip side, Fireball is allowed to label its products as whisky since it's categorized as a flavored whiskey due to the addition of sweeteners and cinnamon flavoring.

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