What Is The Magic Behind Salted Caramel And Why Is It So Popular? (2024)

Sweet and salty, the ultimate combination. Chefs, foodies, pâtissiers, chocolatiers, and more have combined sweet into savoury dishes and added salt into desserts for centuries. You've heard of chilli chocolate, or perhaps the sweet taste of honey in a Hoisin sauce? We wouldn't want to mess with a tried and tested combination, especially when we all love the explosion of flavour. Just like several of our chocolate flavours (chapters as we like to call them) we've combined what should be unusual into mind-blowing excitement.

A Tale (Almost) As Old as Time

Salted caramel might be a modern innovation however salt itself has interesting origins going back centuries ago. Well, a few centuries to be precise. Like many everyday ingredients we take for granted, salt was once a luxury reserved only for the wealthy.

So coveted was this condiment that France imposed a salt tax in 1343, making salted butter something of a rarity that only the rich could afford to enjoy. In Brittany, however, the region’s status as a ‘free county’ ensured that salt remained untaxed and, therefore, Brittany salted butter become renowned.

While salted caramel wasn’t quite ready to hit the market (there were still a few centuries to go until this delightful combination pleased the masses), it was arguably the continued availability of salt in Brittany and the scarcity of salt throughout the rest of France that cemented our love affair with the simplest yet most exquisite of condiments.

An Award-Winning Combination

Although the true origins of sea salt chocolate may date back to the 14th century, you only have to jump back a few decades to discover how salted caramel came about. It was Henri Le Roux who first came up with the idea of adding salt to chocolate when he devised an innovative new sweet.

After training at a Swiss cookery school, Le Roux set up shop (and a factory) in Quiberon, Brittany. Deciding to use the region’s famed salted butter as the basis of his new concoction and mixing it with crushed nuts, Le Roux’s culinary triumph was hailed as the ‘Best Sweet in France’ by the prestigious Salon International de la Confisserie in Paris.

From the 1980s to the mid-noughties, sea salt caramel was a popular flavour yet one that was only typically enjoyed by the elite. Sometimes seen in Michelin-starred restaurants, salt caramel was a sumptuous rarity that had yet to hit the mainstream.

A Rise in Popularity

The mid-noughties saw a number of fashions hit the mainstream, some of which were an undeniable success (bootcut jeans, capri pants, sea salt caramel) and some which are best forgotten (cargo pants, denim miniskirts, crocs…the list goes on).

Despite the questionable trends that did the rounds during this time, there is one fashion that has remained in style ever since: salted caramel.

As the delectable combo hit the shelves in a variety of iterations, we saw an explosion of salted caramel truffles, cheesecakes, brownies, and an array of salted caramel gifts to celebrate every occasion. But what is it about this simple combination that makes it so sensational?

Why Is Salted Caramel So Popular?

To understand why salted caramel is so popular (and why we chose it as one of our tantalising chapters), we need to look at the science. Firstly, salt acts as a flavour enhancer, which means it brings out the flavours of the caramel that may have been previously overlooked. Making it richer and sweeter than before, we can quite simply taste this sugary treat a whole lot better when we add salt.

However, salt doesn’t just act as a flavour enhancer. Just one square of dark chocolate with sea salt or salted caramel sauce and you’ll recognise the contrasting flavours that we’ve come to know and love.

Layers of Flavours

You might be surprised to learn that there are just five main tastes that our tastebuds can recognise: sour, bitter, salty, sweet, and the mysteriously named umami (savouriness). When you mix salt in chocolate, you’re combining two of these primary flavours (sweet and salt), which is known as flavour layering.

This complexity of flavours encourages us to want more…and may explain why you can’t get enough of sea salt chocolate. Bypassing ‘hedonistic adaption’ (where our bodies tell us we’re satiated) and taking us straight through to ‘hedonistic escalation’, the layers of flavours we experience when we consume sea salt caramel entice us to take just one more bite…and then another.

Feel Good Factor

Another scientific reason why we all enjoy sea salt chocolate so much is the release of endogenous opioids (don’t worry – they’re not as dangerous as they sound). When we eat something salty, sweet, or fatty, our brains naturally release endogenous opioids, which make us feel good. As salted caramel contains all three of these elements, we get a boost of endogenous opioids that enhance our mood and leave us feeling happier.

So, the next time you devour a bar of sea salt caramel chocolate or polish off a serving of salted caramel truffles, you can do so guilt-free, safe in the knowledge that science is behind your penchant for snacking.

Say Hello to Healthy Chocolate

Like any exquisite chocolate bar, a delectable sea salt caramel treat depends on the quality of ingredients and the ratio of salt to caramel to chocolate. In a tireless bid to come up with the perfect combination, we’ve tried and tested a variety of ratios to discover the Holy Grail (all in the name of research, you understand).

Whether you nibble, devour, or savour your favourite treat, you can be confident that we use only the finest Fairtrade ingredients to create a taste you can enjoy. (Rumour has it you can share it too).

This, in addition to our commitment to fair trade chocolate, unrefined ingredients, and no additives, means you can enjoy vegan-friendly healthy chocolate alongside our other mouth-watering chapters.

What Is The Magic Behind Salted Caramel And Why Is It So Popular? (2024)

FAQs

What Is The Magic Behind Salted Caramel And Why Is It So Popular? ›

By mixing two flavours, your taste buds simply crave more and don't get bored. Add to that, the body's natural instinct to eat sugar for energy and salt for nutrients and it becomes clear why salted caramel is literal food gold.

Why did salted caramel become so popular? ›

Rise to Popularity

The rise of artisanal and small-batch food production in the 2010s helped to further popularise salted caramel. Artisanal ice cream shops and small-batch candy makers began incorporating the flavour into their products, which helped to create a buzz around salted caramel.

Why is salted caramel so addictive? ›

A new study from the University of Florida found that when we scoff something sweet, salty or fatty, the brain releases heroin-like chemicals called endogenous opiods. But salted caramel is a heady mixture of all three, making the effects even more extreme.

Why do I love salted caramel so much? ›

The richness and sweetness of caramel are beautifully offset by the subtle and savoury notes of salt. The salt acts as a flavour enhancer, intensifying the sweetness and adding depth and complexity to the caramel.

Who popularized salted caramel? ›

In the 1960s Henri Le Roux attended candy school in Switzerland, later returning to France to open a store in Brittany – a region known for its salted butter. In an attempt to offer something different while using the region's key ingredient, he came up with a salted butter caramel with crushed nuts.

What is the benefit of salted caramel? ›

Ease Stress & Tension. Healthier Hair & Skin. Strengthen Bones & Teeth. Improve Mood & Libido.

What is the difference between salted caramel and Carmel? ›

However, they actually mean very different things. So when should you use each spelling? The short answer is that caramel refers to a type of candy or a light brown color, while Carmel refers to geographical locations, such as Mount Carmel and Carmel-by-the-Sea.

Why is caramel not good for you? ›

Sure, you know that sugar is bad for your teeth, but did you know the other reason? Caramel is particularly dangerous to dental health because of its consistency. Caramel, unlike other sweets, is extremely sticky. This stickiness allows it to stay on teeth for longer than other foods.

What does caramel do for your body? ›

Caramel contains tryptophan, an amino acid that is known to promote relaxation and reduce stress. When you eat caramel, the tryptophan is converted into serotonin, a neurotransmitter that regulates mood and promotes feelings of well-being. Caramel is rich in glucose, which is essential for brain function.

Why is salted caramel so delicious? ›

These are sweet, salty, sour, bitter and umami. Salted caramel combines two of these, giving an effect that chefs call “flavour layering”. Salt also acts as an enhancer of flavour (that's why you sprinkle it on your chips, for instance), so that's why it makes caramel taste even better.

What is the point of salted caramel? ›

It enhances the caramel's flavour, cutting through the richness and bringing a unique depth to the overall taste. This addition of salt also helps to balance the intense sweetness of the caramel, making it more palatable and intriguing to the taste buds.

Who invented salted caramel? ›

Salted caramel was created in 1977 by French pastry chef Henri Le Roux in Quiberon, Brittany, in the form of a salted butter caramel with crushed nuts (caramel au beurre salé), using Breton demi-sel butter.

Does Starbucks have salted caramel? ›

Salted Caramel Mocha Frappuccino®: Starbucks Coffee Company.

When did the salted caramel trend start? ›

Let's jump forward to 2008. Salted caramel suddenly flooded the mainstream market. 2008 saw the introduction of Häagen-Dazs' salted caramel ice cream, and shortly after, Starbucks began selling their salted caramel hot chocolate (it must be trendy if Starbucks use it).

Is salted caramel American? ›

In the case of salted caramels, the influence came directly from France. Heavily salted butter caramels are a traditional treat in Brittany.

What is the most popular caramel? ›

  • Top Caramels.
  • GOLD. Kansas City Caramels Cherry Almond Caramel. Kwoka caramel Dark Chocolate Orange Caramel.
  • SILVER. Kokak Chocolates Tropical Caramel Chocolate Truffle Collection. CocoTutti Chocolates Chocolate Blood Orange Caramel.
Nov 28, 2022

Where did salted caramel sauce originate? ›

Salted caramel was created in 1977 by French pastry chef Henri Le Roux in Quiberon, Brittany, in the form of a salted butter caramel with crushed nuts (caramel au beurre salé), using Breton demi-sel butter.

What is a reason caramel is so popular? ›

Caramel is all about indulgence and it satisfies everybody's sweet tooth. It can also help to add multi-sensoriality as consumers are looking for an intense sensorial delight. From soft to gooey and crunchy textures, different shades of golden and characteristic tastes, caramel has a lot to offer.

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