Why Gyms Make It So Hard To Quit (2024)

Have you ever signed up for a gym in January, only to stop going after a few weeks? You’re not alone — and gyms depend on it. But why would gyms want members who don’t show up? Let’s uncover the bizarre economics behind gym memberships.

Why Gyms Make It So Hard To Quit (2)

Every January, gyms are packed with new members trying to get in shape for the new year. Up to 75% of a gym’s annual membership signups happen in January. Gyms make a huge marketing push after the holidays to capitalize on people’s fitness resolutions.

Here’s the crazy part — most January gym members stop going within 2–3 months. Gyms actually depend on these people NOT going to the gym to make money. These short-term members pay a few months of fees upfront, then disappear.

Gyms require long minimum commitments, usually 1 year. Even if you stop going after February, you’re still on the hook for monthly fees through December. Sneaky!

Gyms intentionally make it very difficult to cancel. Often you have to mail a physical letter by certified mail, or show up in person. This stops people from quitting when they stop going. More fees for the gym!

While some loyal members work out regularly, most equipment sits unused most of the time. For gyms, unused equipment is more profitable than equipment getting heavy use. Less wear-and-tear and cleaning costs, but with full membership revenue.

Remember, gyms have very high fixed costs, especially rent. Yet members don’t make frequent purchases like a store. To profit, gyms squeeze long commitments and upfront fees from members. Difficult cancellation keeps the revenue flowing from non-active members.

A member who signs up in January, pays for a full year upfront, then never sets foot in the gym again! Maximum revenue, minimum operational costs. Gyms literally profit from members NOT using the services they already paid for.

So the next time you feel trapped in an expensive gym commitment you’re not using, understand that’s exactly how gyms are designed to operate. The peculiar economics of the fitness industry depend on inactive members stuck paying fees long after their motivation to exercise has expired.

Why Gyms Make It So Hard To Quit (2024)

FAQs

Why Gyms Make It So Hard To Quit? ›

To profit, gyms squeeze long commitments and upfront fees from members. Difficult cancellation keeps the revenue flowing from non-active members.

At what point do people usually quit the gym? ›

Half of New Members Quit Within Six Months

Annually, a very small amount of health clubs lose less than 30% of their members.

What percentage of gym goers quit? ›

Member Retention: 50% of new members quit within the first six months. Industry Value: The global gym industry is valued at $96.7 billion. New Year Surge: 12% of gym memberships are initiated in January, the peak month.

How long does it take for most people to quit the gym? ›

The average gym membership lasts 3.3 years, but most new members will quit within the first six months.

Why does LA Fitness make it hard to cancel? ›

Why does LA fitness make is difficult to cancel a membership with a letter? Virtually every company makes it difficult to cancel a membership, because as long as you can't figure out how to cancel, they keep getting your money. LA Fitness is notorious for this.

Why do gyms make it so hard to quit? ›

To profit, gyms squeeze long commitments and upfront fees from members. Difficult cancellation keeps the revenue flowing from non-active members.

What happens after 3 months in the gym? ›

Noticeable Changes (Months 2-3): After two to three months of consistent training, you'll likely start seeing more significant muscle size and strength changes. At this time, many people notice that their muscles appear fuller and more defined.

How much longer do gym goers live? ›

The study notes that “any combination of medium to high levels” of vigorous (75 to 300 minutes per week) and moderate physical activity (150 to 600 minutes per week) “can provide nearly the maximum mortality reduction,” which is about 35% to 42%.

Are gym goers happier? ›

Sport makes you happy - more than money

The positive effects of exercise are undisputed. The body releases more of the happiness hormones serotonin and dopamine. Physical activity also lowers stress levels, as the hormone cortisol is reduced.

What is the failure rate of gyms? ›

According to the Global Health and Fitness Association (IHRSA), 81 percent of health and fitness studios fail within their first year.

What age group goes to the gym the most? ›

According to recent studies, individuals in the age group of 18-34 exercise the most compared to other age groups. This demographic is more likely to prioritize physical fitness and incorporate regular exercise into their daily routines.

Which country goes to the gym the most? ›

The United States has an estimated 64.19 million gym memberships, the most of any country.

What happens if you go to the gym a lot? ›

“Overtraining can lead to overuse injuries such as muscle strains, stress fractures or tendon injuries.” Plus, when you exercise too much, you may lose your motivation or simply no longer enjoy your sports or workouts,” said Amy Jo Overlin, MD, a sports medicine physician at Banner Health in Phoenix, AZ.

Why don t gyms let you cancel membership? ›

“Gym contracts are often difficult to terminate," he says. "That's not an accident. It's something gyms want to discourage, because every day, week, or month that you remain a member, you're paying more money.”

Is fitness connection hard to cancel? ›

To cancel your membership, you have three convenient options available: Phone: Call our Member Services Team at 800-922-7898, Monday – Friday, 8AM – 6PM CST. In-Person: Visit your home club and request a cancellation in person.

Can you get money back from LA Fitness? ›

A mailed cancellation form postmarked at least 5 business days before your next billing date should result in no further billings. If notice is postmarked within 5 business days, you may be billed once more. If this occurs, we will refund that additional billing.

At what point do you stop working out? ›

“If during your workout you begin to experience unusual tiredness, shakiness, racing heart rate, that progress to the point where you begin to feel like you are going to pass out or are confused, and you have changes with your vision, it's time to stop your workout immediately,” says Watson.

Do 90% people quit after 3 months of hitting the gym? ›

A lot of the people start a gym membership, because they want to completely redefine themselves. “New Year – New Me!”, they will post on social media. Unfortunately, this is often not the case. More than 90% of these people will quit after three months of going to the gym.

How long is a normal time to stay at the gym? ›

Try starting with short workouts that are 30 minutes or less. As you feel your strength building, add a couple more minutes every week. The American Heart Association recommends 75-150 minutes of aerobic activity, as well as two strength-training sessions, per week.

How do you know when to leave the gym? ›

First of all, you need to think about how going to the gym makes you feel. Obviously, getting out of bed on dark winter mornings to go and run around often feels hard. But if you are really dreading it, or frequently hitting snooze and not going at all – it might be time to re-think.

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