Wix Statistics: 40+ Interesting Statistics (2023) (2024)

Table of Contents

1. With a 46% market share, Wix is the most popular website builder.
2. In 2022, Wix’s total revenue was $1.388 billion.
3. Wix’s revenue in the second quarter of 2023 was $390 million. At this rate, Wix will cross $1.5 billion in yearly revenue by the end of 2023.
4. As of June 30, 2023, Wix had over 254 million registered users.
5. Only 6.1 million of the registered users are premium subscribers.
6. Wix provides its cloud-based web development platform to millions of users in 190 countries.
7. Wix has nearly 5000 employees as of June 30, 2023.
8. 85% of Wix premium subscriptions were for a one-year period or more, while the remaining 15% were monthly.
9. There are more than 800 free pre-designed templates available for registered users.
10. Over 2.7 million sites worldwide use Wix Stores, Wix’s ecommerce solution.

Wix Revenue (2020-2023)

1. In 2022, Wix got a total revenue of $1.39 billion, a 9% increase from 2021. [Source]
2. Still, Wix’s net income was -$424.86 million. [Source]

3. Wix’s revenue in the second quarter of 2023 was $390 million, a 13% YoY growth compared with $345 million in the second quarter of 2022. At this rate, Wix will cross $1.5 billion in yearly revenue by the end of 2023. [Source]

   1. Creative Subscriptions revenue grew to $287.1 million in Q1’23, increased by 9% YoY.
   2. Business Solutions revenue grew to $102.9 million in Q1’23,11% more than the previous period.
4. 85% of Wix premium subscriptions were for a one-year period or more, while the remaining 15% were monthly. [Source]
5. In 2022, approximately 68% of revenues were denominated in U.S. dollars and approximately 32% in other currencies, primarily in Euros, British Pounds, Japanese Yen, Mexican Pesos, Canadian Dollar, and the Brazilian Real. [Source]
6. Partners revenue in Q2’23 totaled $115.2 million or 30% of total revenue, increased by 36% compared to last year.[Source]
7. 59% of the Wix’s revenue comes from North America.[Source]
8. Wix spent $482.86 million on research and development last year. [Source]
9. $663.93 million was spent on sales, general, and admin. [Source]

1. As of June 30, 2023, Wix had over 254 million registered users. [Source]
2. Only 6.1 million of the registered users are premium subscribers. [Source]
3. 63% of total revenue comes from North America subscribers, 23% from Europe, 4% from Latin America, and the remaining 11% from Asia and others. [Source]

1. Wix had about 140 million visitors in the past three months (July, August, and September of 2023). [Source]
2. 66% of traffic to Wix’s website is direct traffic, and 21% from organic search.[Source]
3. At about 30.55%, the majority of Wix website visitors are aged between 25 and 34. [Source]
4. At 32.39%, the majority of traffic comes from the United States. [Source]
5. Wix.com’s audience is 47.08% male and 52.92% female. [Source]
6. The average duration for visitors to stay at Wix’s website is about 7 minutes and 52 seconds. [Source]
7. As of October 2023, Wix.com is the 846th most popular website in the world. [Source]
8. WordPress got about 550 million in the past 3 months, i.e., about 4x that of Wix. [Source]
9. Shopify also gets much more traffic than Wix, with about 240 million visitors in the past 3 months. [Source]

1. The Wix company was founded in 2006. However, their website-building software was launched in 2008. [Source]
2. With 37M users and revenues at $34M, Wix filed for $100M IPO on the NYSE. [Source]
3. Then, Wix went public in 2013, selling 7.7 million shares, raising around $127 million. [Source]
4. Wix reached 1 million users in 2009 and hit 150 million users (and nearly $4.2 million premium subscribers) ten years later in 2019. [Source]
5. Wix reached $100 per share in 2017 – and its market cap was estimated at $4.5 billion. [Source]
6. Wix had below 300,000 premium customers in 2011. [Source]
7. Wix had a 2.5 million premium user base in 2017. [Source]
8. Wix has nearly 5000 employees as of June 30, 2023. [Source]
9. 2200+ Wix’s employees (~ 50%) work in R&D. [Source]
10. Wix currently offers their platform in 22 languages — English, French, Spanish, Portuguese, Italian, Russian, German, Japanese, Korean, Polish, Dutch, Turkish, Hindi, Norwegian, Swedish, Danish, Czech, Traditional Chinese, Thai, Ukrainian, Vietnamese, and Indonesian. [Source]
11. There are more than 800 free pre-designed templates available for registered users. [Source]
12. Wix ecommerce websites can handle high-volume sales and up to 750 simultaneous transactions per second. [Source]