9 Secrets Auntie Anne’s Doesn’t Want You to Know (2024)

Everyone's been swayed at one time or another by the buttery aroma wafting out of the ubiquitous Auntie Anne's locations in America's malls. Auntie Anne's has many positive aspects to its business model and history. For instance, every pretzel the company sells is baked fresh on location. And, the company is named for a real person, Anne Beiler, who opened her first pretzel stand back in 1988, and the name Auntie Anne's honors her stunning 30-plus nieces and nephews.

On the other hand, there are a few things Auntie Anne's probably doesn't want you to know. If, once a bit better informed, you still enjoy the occasional soft, salty pretzel c/o Auntie Anne's, that's your choice—just try to make the operative that word "occasional." Here are nine secrets the company would prefer you to forget.

Plus, if you're hungry for a larger meal, be sure to skip the 8 Worst Fast-Food Burgers to Stay Away From Right Now.

The pretzels are packed with sodium

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The CDC's current guidelines for adults advise that American adults should consume less than 2,300 milligrams of sodium per day. A single Auntie Anne's Original Pretzel has 990 milligrams of sodium, or 41% of your total daily amount. A jalapeño pretzel has 1,060 milligrams of sodium. And an Auntie Anne's Sour Cream & Onion Pretzel has 1,240 milligrams.

The lemonade is a sugar bomb

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An average adult woman in good health should consume no more than 25 grams of sugars per day, while a healthy adult male should have no more than 36 grams of sugar daily, per current American Heart Association guidelines. By those metrics, no one should ever finish an Old Fashioned Lemonade from Auntie Anne's. Even their smallest 16-ounce serving has a whopping 46 grams of sugar.

The company never intended to be mall-centric

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These days, it's hard to disassociate Auntie Anne's and the American shopping mall. According to Restaurant Business Online, shortly before the pandemic (which has been devastating for malls and mall tenants—more on that soon), there were roughly 1,200 malls in the United States and there was an Auntie Anne's in about 650 of them, AKA half. But that was never the planned business model for the chain. When the company was just starting out, opening in nontraditional locations like a shopping mall was simply cheaper.

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Auntie Anne's is owned by a major conglomerate

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What started as a one-off pretzel stand is no longer anything akin to a family-run operation. Auntie Anne's, which has a major national and international presence, by the way, was bought out in 2010 by Focus Brands, according to National Restaurant News. Focus Brands operates chains including Cinnabon, Carvel, Jamba, and Schlotzsky's.

The pandemic hit the chain hard

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Even as many fast-food chains saw their business boom during the pandemic, Auntie Anne's saw its revenues take a nosedive. According to Restaurant Business Online, the chain saw sales plummet a devastating 38% system-wide in 2020 as malls were shuttered and the foot traffic the franchises depend on disappeared. Auntie Anne's turned both to co-branding locations with sister company Jamba Juice and to drive-thru service where possible.

Some Auntie Anne's pretzels are dripping in saturated fat

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According to Healthline, saturated fat is bad for human health because it contributes to heart disease, inflammation, potential cancer development, and more. The American Heart Association recommends no more than about 20 grams daily on average. An Auntie Anne's Cinnamon Sugar Pretzel has seven grams of saturated fat, or more than a third of your daily allotment. A Pepperoni Pretzel has eight. And a Pretzel Dog has nine, or nearly half.

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The chain's founder had a very dark time in her life

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Following a tragic accident that led to the death of her youngest child, Auntie Anne's founder Anne Beiler fell into a years-long depression that nearly ruined her life, according to Fox News. Beiler almost left her husband and nearly lost her faith, which had been a major component of her life prior to the accident. Eventually, Beiler regained her sense of self and turned to business.

The signature recipe was created by accident

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Today, the trusted taste of an Auntie Anne's Original Pretzel is replicated tens of thousands of times each and every day, but that taste only came into being due to an accident one fateful day, as told to Fox News by Melanie Auxer, VP of food science and technology at Auntie Anne's. While dealing with a batch of the wrong ingredients after a misplaced order, someone from within the company suggested an addition that would cement the beloved and proprietary recipe for years to come.

The pretzels present a serious danger for diabetics

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Generally considered a healthier snack than potato chips, pretzels are still hardly a good choice if you have diabetes or are at risk for developing it. According to Johnson Memorial Health, "most brands of pretzels contain the same ingredients—white flour, yeast, salt, vegetable oil and corn syrup," and ingredients like these "will send blood sugars soaring."

Plus, Auntie Anne's pretzels are not equivalent to a handful of dry pretzels. Even the original contains 65 grams of carbs, only 2 grams of blood-sugar regulating fiber, 3 grams of saturated fat (unless you leave off the butter), and 990 milligrams of sodium. And those innocent-looking nuggets have even more calories and carbs. So if you're going to indulge, be sure to share.

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9 Secrets Auntie Anne’s Doesn’t Want You to Know (2024)

FAQs

What is Auntie Anne's secret? ›

Instead, they mix hot (but not boiling) water with baking soda until the baking soda dissolves, then dunk the pretzels in that solution prior to baking. According to The Daily Meal, the baking soda solution slapped onto each pretzel is what gives them that signature Auntie Anne's crust.

What is Auntie Anne's real name? ›

“Auntie” Anne Beiler started baking pretzels to help fund her husband's desire to provide free family counseling services for their community.

Why do Auntie Anne's pretzels taste so good? ›

All those pretzels are made and twisted on the spot.

Auntie Anne's definitely doesn't serve pre-made pretzels! Every location receives shipments of the signature flour mixture, which is put in a mixer along with water and yeast. They're baked, brushed with real butter, salted and served right there.

Does Subway own Auntie Anne's? ›

Both Cinnabon and Auntie Anne's are part of Focus Brands, the Atlanta-based operator owned by Roark Capital, the private equity group trying to buy Subway.

What does Auntie Anne's stand for? ›

When "Auntie" Anne Beiler started her pretzel stand, she said, "Caring for other people is the purpose of Auntie Anne's." Thirty years later, that commitment to giving back continues to motivate us. Meet our charitable partners and see how you can get involved.

What happened to Auntie Anne's founder? ›

Today, Beiler is focused on her motivational speaking career, as well as her writing projects. She has published several books about her faith, her family and her pretzels, including “Twist of Faith: The Story of Anne Beiler, the Founder of Auntie Anne's Pretzels.”

Does Auntie Anne's own Cinnabon? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands.

Who is Auntie Anne's husband? ›

Personal life. Beiler has two sisters, Fi and Becky, and is married to Jonas Z. Beiler, an author and family counselor, by whom she has three children, daughters LaWonna (born 1971), Angela Joy (1974–1975), and Joy LaVale (born 1976).

Does Auntie Anne's fry or bake their pretzels? ›

Products sold at Auntie Anne's franchise locations are baked fresh in-store. In order to provide you with a great Auntie Anne's experience at home, we use the same proprietary blend of flour used in our stores.

What is the secret ingredient which makes a pretzel taste like a pretzel? ›

The answer lies in a brief dip in an alkaline water bath before baking. This bath essentially gelatinizes the outside of the pretzel, preventing it from fully “springing” during baking (as bread does) and giving pretzels their signature chewy crust. It also gives them their unique and indelible “pretzel” flavor.

Which is healthier, potato chips or pretzels? ›

When you place the nutritional information of pretzels and potato chips side-by-side, you'll notice why pretzels are the healthier choice. Pretzels have less calories than potato chips and less saturated fat. As we all know, excessive calories and saturated fat can ruin a diet.

Is Wetzel pretzel the same as Auntie Anne's? ›

Wetzel's Pretzels was founded in 1994 and is based mainly in California, with few stores out-of-state. Auntie Anne's on the other hand, was founded in 1988 in Pennsylvania, and remains the nationally recognized brand.

Does Shaq own Auntie Anne's pretzels? ›

Shaq was the franchise owner of 17 Auntie Anne's Pretzels restaurants. This Aunt Anne's investment made him about $300,000. Shaq has recently sold this franchise due to the lack of people not wanting pretzels according to the Earn Your Leisure interview.

What makes Auntie Anne's pretzels sweet? ›

Auntie Anne Pretzels are somehow more delicious than your average pretzel. A healthy dose of sugar makes for a tasty dough, and a topping of melted butter and salt makes them positively addictive. Another reason the popular pretzels are so good is they are made and served fresh and warm.

Why does the Auntie Anne's pretzel have a halo? ›

Anne and Jonas Beiler were both raised Mennonite, and in her book Twist of Faith, Anne talks about how God helped her through a family tragedy and helped her build Auntie Anne's. But the halo over the pretzel in the company's logo was introduced in 2006 after Sam Beiler initiated a redesign and rebranding.

What does Auntie Anne's dip their pretzels in? ›

Our Original Pretzel only contains 5 grams of fat, and, yes, it is lightly dipped in butter. Since Auntie Anne's Pretzels are made fresh in our stores, you can request your pretzel without butter for a lower calorie option or order your pretzel without salt.

Does Auntie Anne use Lye? ›

I suppose I ought to share what I learned about whether or not Auntie Anne's uses lye with their pretzels. That's kind of the point of this post, after all. Well, the cheery ladies were very clear with me: they do NOT use lye. No sodium hydroxide/poison/caustic soda—none whatsoever—in their pretzels.

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