Auntie Anne’s, Cinnabon, and Jamba parent company Focus Brands announced Tuesday morning the company’s rebranding to GoTo Foods. GoTo Foods’ new name and identity represents its “continued transformation into a platform company,” and will also be the start of a new era of growth and change for the Atlanta-based foodservice company.
The rebranded name is based on the company’s reputation as the “go-to choices” in the restaurant industry, both for franchisees and consumers. The former Focus Brands had a record-breaking year in 2023, with 1,150 signed franchise agreements and 398 store openings during the fiscal year.
Related: Wendy’s teams with Cinnabon for new breakfast menu item
“To unlock future opportunities with brand franchisees, and ultimately consumers, it has become more important than ever to have a name that conveys and powers the strength, affection, and craveability of the seven iconic brands in our portfolio today,” GoTo Foods CEO Jim Holthouser said in a statement. “GoTo Foods represents a no-limits vision that is firmly rooted in reality as we embrace the power of our platform company and look to a future with endless possibilities.”
GoTo Foods looks to continue focusing on multi-unit growth, co-branding, and nontraditional development strategies moving forward, as these strategies were ramped up in the past several years. Most recently, GoTo Foods has ramped up its partnership strategy, particularly with Cinnabon, which just announced a partnershipwith Wendy’s for a Cinnabon pull-apart breakfast item, and with Subway, which has added both Cinnabon churros and Auntie Anne’s pretzels to its new footlong snack category.
Related: Subway adds footlong snack category to menu
“We’re a company comprised of powerful, well-loved brands,” Holthouser said in a statement. “We’ve made strategic investments and set the foundation for a bright future ahead. Timing was right to unveil a new name that communicates a dynamic, innovative organization with positive momentum while bringing together our company and our brands and inspiring those we serve.”
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FAQs
Focus Brands has a new name and a new way of doing business, CEO Jim Holthouser announced on Tuesday. The Atlanta-based company is changing its name to GoTo Foods.
What are the Focus Brands renamed? ›
Atlanta-based Focus Brands has rebranded as GoTo Foods as part of its bid to drive multi-unit franchise growth and better reflect its transition into a platform company.
Who is the parent company of GoTo Foods? ›
Focus Brands, the parent company of the Auntie Anne's®, Carvel®, Cinnabon®, Jamba®, McAlister's Deli®, Moe's Southwest Grill®, and Schlotzsky's® brands, signals new era of growth and opportunity with official name change to GoTo Foods.
What is GoTo Foods? ›
GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 5,000 stores.
What brands are under Focus Brands? ›
With seven portfolio brands comprised of Auntie Anne's®, Carvel®, Cinnabon® , Jamba®, McAlister's Deli®, Moe's Southwest Grill®, and Schlotzsky's®, Focus Brands® has one of the most extensive platforms for brand support in the industry.
What are the benefits of GoTo Foods? ›
Health & Wellness Benefits
GoTo Foods also provides a variety of affordable options for medical and dental insurance, along with voluntary benefits including supplemental life insurance, medical and dependent care spending accounts, vision plans, and more.
What type of company is GoTo? ›
GoTo Technologies USA, Inc., formerly LogMeIn Inc., is a flexible-work provider of software as a service (SaaS) and cloud-based remote work tools for collaboration and IT management. The company was founded in 2003, and is based in Boston, Massachusetts.
What does GoTo sell? ›
- GoTo Connect. All-in-one phone, meeting and messaging software.
- GoTo Meeting. Video and audio meeting software.
- GoTo Webinar. All-in-one webinar and virtual events software.
- GoTo Room. Conference room hardware.
Market cap: $3.25 Billion
As of June 2024 GoTo has a market cap of $3.25 Billion. This makes GoTo the world's 3305th most valuable company by market cap according to our data.
What are 3 examples of go foods? ›
Examples of 'Go' foods include bread, rice, pasta, cereals and potato. These foods give our muscles fuel to run, swim, jump, cycle and our brain fuel to concentrate. If we don't eat enough 'Go' foods then we can feel tired and won't have enough fuel to get through the day.
Examples of more in a Sentence
Adjective I felt more pain after the procedure, not less. The new engine has even more power. You like more sugar in your tea than I do.
What does goto do? ›
The GoTo app is an always-on collaboration workplace with one point of access for all communication needs including messaging, meetings, voice, trainings, webinars, and larger virtual events.
Who owns focus group? ›
Who are the founders of Focus Group? Chris Goodman and Ralph Gilbert established Focus Group in 2003, starting as a tiny start up business and building it into the industry-leading force it is today.
Does Roark own Focus Brands? ›
Focus Brands — restaurant holding company and affiliate of private equity firm Roark Capital Group — was formerly known as Carvel Corp. until Roark Capital bought a controlling interest from Investcorp in 2001.
Is Focus Brands a good company to work for? ›
FOCUS Brands has an overall rating of 3.8 out of 5, based on over 174 reviews left anonymously by employees. 55% of employees would recommend working at FOCUS Brands to a friend and 55% have a positive outlook for the business. This rating has decreased by 2% over the last 12 months.
Is Jamba Juice owned by Focus Brands? ›
Focus Brands, Inc. (“FBI”) today announced the successful completion of its previously announced tender offer for all of the outstanding shares of common stock of Jamba, Inc. (“Jamba”). Jamba is now a wholly-owned subsidiary of FBI.
