Isabella Bass / Hilltop Views
Lady Gaga teamed up with Oreos to launch a “Chromatica”-themed cookie to celebrate her latest album. The cookies are pink, green and vegan.
Musicians partnering with brands is nothing new, and these collaborations are often met with mixed opinions. Lady Gaga recently partnered with Oreos to promote her new album “Chromatica,” offering a unique limited edition Oreo design: a pink Golden Oreo with green creme in the middle.
The design of this Oreo is very unique, with one side of the cookie being designed with either a heart or the logo for the album. The green color of the creme is also very bright and gorgeous. However, I couldn’t tell the difference between this and a normal Golden Oreo. The creme tasted the same, as did the pink cookie. I was expecting it to be some sort of different flavor, but the experience was nothing more than having a simple Golden Oreo with a vanilla cookie and traditional vanilla creme.
This makes me wonder if this is simply a marketing tactic for Lady Gaga rather than any expression of creativity. I haven’t found a source stating that the Oreo was a different flavor, nor did I taste any difference. Golden Oreos are delicious, but the only difference between the classic cookie and the “Chromatica” edition was appearance. If there was an effort to be more creative with the flavoring, it would have been much more interesting and made me want to check out the album more. This would have made it feel more personal to Lady Gaga too, even if the flavor made was met with mixed opinions.
There are endless possibilities with the flavors they could have experimented with for this Oreo. It could have been a raspberry flavored cookie with apple creme, or a classic Golden Oreo with another flavor such as cotton candy or Key Lime. While the Oreo had a creative design, they could have done more with it.
Brand partnerships can be good for musicians to increase knowledge about what they are trying to promote, yet there are both positive and negative aspects of doing this. These partnerships can seem a bit contrived or disingenuous, especially for someone as famous as Lady Gaga to be partnering with a brand as big as Oreos. It doesn’t seem like Lady Gaga needs the endorsem*nt from Oreos to sell albums. When paired with the difference in the Oreo only being the appearance, it might first appear that the goal here was to advertise rather than make something unique and different.
It was said that the Lady Gaga Oreo was released to “spread musical messages of kindness” while also incorporating interactive elements for fans on social media. A scavenger hunt was also started on Twitter with clues released for fans to find across the platform in relation to the Oreos. Lady Gaga and Oreos have also started a campaign called “Sing It With Oreo.” This encourages fans to send messages through music to their loved ones via social media for a chance to win Lady Gaga merchandise. These details give us an insight on the message behind the collaboration, which increases the genuineness of the brand partnership.
Overall, I would recommend this Oreo if you’re interested in the unique design. But, if the celebrity behind the product or the design doesn’t interest you, buying a simple Golden Oreo package would have the same effect.
FAQs
Lady Gaga recently partnered with Oreos to promote her new album “Chromatica,” offering a unique limited edition Oreo design: a pink Golden Oreo with green creme in the middle. The design of this Oreo is very unique, with one side of the cookie being designed with either a heart or the logo for the album.
What cookie was inspired by Lady Gaga? ›
Inspired by her album, Chromatica, and her “l*ttle Monsters,” the pink-colored OREO golden sandwich cookie is filled with green creme. This package contains 1 - 12.2 oz pack of OREO Lady Gaga Inspired Sandwich Cookies. 1 - 12.2 oz pack of Lady Gaga–inspired limited edition pink-colored OREO Golden Sandwich Cookies.
What Flavour are the Golden Oreos? ›
With a sweet vanilla taste that lingers long after the last bite, the Golden Oreo knows how to make an impression. This combo of cream sandwiched between two vanilla cookies will have you walking on the sunny side of Oreo.
What are chromatic Oreos? ›
Gaga's Oreos are a spin on the classic sandwich cookies, with pink cookies and green icing in the middle (although there's no flavor difference from a Golden Oreo). The cookies are inspired by the color scheme of “Chromatica” — Gaga originally imagined the album as a planet inhabited by various color tribes.
How much are the Oreos worth in chromatica? ›
As of this writing, there are more than 600 eBay listings for the Oreos, ranging from $3 for an empty wrapper, to $6 for one six-pack, to $800 (plus $20.22 in shipping fees) for 10 full-sized packages.
What year did Lady Gaga Oreos come out? ›
The new Oreos were available in six-cookie packs starting in January, 2021 in Italy, United Kingdom, Ireland, Portugal, Spain, Germany, Austria, France, Russia, and Ukraine while full packs of the Chromatica cookies arrived later in 2021.
What did Lady Gaga used to be called? ›
She was born Stefani Joanne Angelina Germanotta on March 28, 1986, in New York City, New York, U.S. Her adopted stage name is derived from Queen's song “Radio Ga Ga.”
What is the rarest Oreo? ›
Pokemon Mew Oreo Cookie - Ultra Rare.
What was the mystery Oreo Flavour? ›
Here's how the corresponding contest worked: If you guessed the correct flavor, you were entered to win $50,000. Easy money, right? Well, time to take your detective hats off, because after months of suffering guessing, Oreo finally revealed that the creme is churro-flavored (...and the winner was notified).
What cookie was Oreo a knockoff of? ›
Oreo was created in 1912 as an imitation of Hydrox. Oreo eventually surpassed Hydrox in popularity, which resulted in the Hydrox cookies being perceived by many as an Oreo off-brand, despite the opposite being the case.
Now, they're releasing brand-new limited edition sleeves of rainbow cookies to celebrate the LGBTQ+ community. We love to see it! That's right: rainbow Oreos are back.
How is Oreo so dark? ›
The cocoa used in Oreo cookies is dutched (treated with alkali). This makes it darker, and also makes it less bitter. Dutched chocolate comes in a number of different grades, one of which is called black cocoa. It is very dark, much darker than ordinary dutched cocoa, and intensely flavored.
Is mew Oreo rare? ›
There are 16 designs in total, including Charmander, Bulbasaur, and Pikachu — but there is also the elusive Mew, a legendary psychic Pokémon. Oreo described the Mew cookie as a "super-rare Mythical Pokémon" in the set, adding that there is a "random assortment" of designs in every package.
How much is a mew Oreo cookie worth? ›
An eBay search yields dozens of Mew Oreo cookies for sale, with prices listed everywhere from $50 to $10,000 to $100,000. Some listings promise a "mint condition" cookie; one claims the cookie was only handled with tongs, while others include photos showing the snack tucked safely in a plastic baggie.
Who has Lady Gaga inspired? ›
Inspired by Lady Gaga
- On My Mind. Ellie Goulding. Ellie Goulding. ...
- Chandelier. Sia. Sia. ...
- Kill Em With Kindness. Selena Gomez. Selena Gomez. ...
- Starships. Nicki Minaj. Nicki Minaj. ...
- This Is How We Do. Katy Perry. Katy Perry. ...
- Habits (Stay High) Tove Lo. Tove Lo. ...
- Born to Die. Lana Del Rey. Lana Del Rey. ...
- Break the Rules. Charli XCX. Charli XCX.
Without a doubt, Lady Gaga greatly admired Freddie Mercury! Her name, Gaga, was taken from the Queen song, Radio Ga Ga. She loves the manner in which Freddie was an iconic frontman—which she also emulates. Freddie had a tremendous vocal range—Lady Gaga's range is considerable.
Why did Lady Gaga make Chromatica? ›
Gaga has always been inspired by drag and the LGBTQ+ community in general, and that influence shows in her performance. There were elements of voguing in her choreography, a style of dance that originated in LGTBQ+ ballroom culture.
