OREOCodes (2024)

OREOCodes (1)

Creating a commerce experience that turns milk barcodes into OREO offers

Client

  • Mondelez

Office

  • United States

"OREOCodes" is a first-of-its-kind commerce experience that unlocks offers through the OREO cookies hidden in plain sight on every milk carton, allowing shoppers to turn the black and white barcodes found in every fridge into an interactive experience that reminds consumers that every glass of milk deserves an OREO cookie.

OREOCodes (2)

OREOCodes is not only a clever yet playful vehicle to drive purchase, but also demonstrates the importance of continuing to push greater engagement with our shoppers by leveraging new capabilities and reframing how our shoppers think and feel about our beloved brands.

Steve McGowan

Head of Shopper Marketing & Strategic Partnerships, Mondelēz International

OREO Cookies have been milk and cookie fans’ top choice for over 110 years. Since then, it has made a tremendous effort to become, in the brand's own words, "Milk's Favorite Cookie".

Despite OREO maintaining a 99% brand awareness across the U.S., there are still thousands of American households that purchase milk but don't buy OREOs—yet.

"OREOCodes" is a commerce experience that taps into the minimalistic similarity between barcodes and a stack of OREOs to allow people to get offers directly from its all-time complementary partner – milk. Just grab any milk pack, flip the barcode and scan it!

To identify every barcode, we collected data from several of our retail partners, managing to match every barcode out there with hundreds of milk products across thousands of American households. And of course, this allowed us to prevent non-milk products from triggering any offers.

  • +230% Social Engagement
  • 83% Redemption Rate
  • +7.3% Sales increase vs prior year
At a Glance
7.3%

Increase in sales

At a Glance
83%

Redemption rate

At a Glance
230%

Social engagement

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Awards

2023 New York Fesivals

Commerce and Creativity - Food / Drink / Restaurants

Grand Prize

2023 New York Fesivals

Commerce and Creativity - Mobile Ecommerce

Gold

2023 New York Fesivals

Direct - Food / Drink / Restaurants

Gold

2023 New York Fesivals

Print - Food / Drink / Restaurants

Gold

2023 Cannes Lions

Creative Commerce - B02: Mobile-led Commerce

Gold

2023 London International Awards

Non-Traditional: Direct Marketing

Gold

2023 London International Awards

Digital - Visaul Design

Gold

2023 El Ojo

Best Latin Idea for the World: IL3 - Ideas of Latinos Living Outside of Latin America

Gold

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OREOCodes (2024)

FAQs

What is the Oreo code VML? ›

"OREOCodes" is a first-of-its-kind commerce experience that unlocks offers through the OREO cookies hidden in plain sight on every milk carton, allowing shoppers to turn the black and white barcodes found in every fridge into an interactive experience that reminds consumers that every glass of milk deserves an OREO ...

How does Oreo turn the hamburger menus on websites into promo codes? ›

When consumers click on a hamburger menu to expand it, they can enter any of the tab or category names (e.g., “About,” “Contact,” “FAQ,” etc.) as promo codes for cookie offers at oreomenu.com. Consumers will be given a digital Kroger's coupon for Oreos.

What is the Oreo hamburger menu? ›

Mondelez International brand Oreo has launched a commerce activation, dubbed “The Oreo Menu,” that aims to reenvision the internet's ubiquitous three-line “hamburger menu” navigation tool as two stacked Oreo cookies, per details shared with Marketing Dive.

Is VML still used? ›

VML has been largely deprecated in favor of other formats, such as SVG.

What is VML code? ›

The Vector Markup Language (VML) is another creation of Microsoft to provide graphics capability for webpages. VML code is not supported by Netscape browsers and does not display on Mac's even using Internet Explorer. Thus the following illustrations will only display on PC's using the Internet Explorer browser.

How long does it take to get the Oreo code? ›

Usually the code will be sent within 48-72 hrs.

What is the mystery Oreo? ›

Here's how the corresponding contest worked: If you guessed the correct flavor, you were entered to win $50,000. Easy money, right? Well, time to take your detective hats off, because after months of suffering guessing, Oreo finally revealed that the creme is churro-flavored (...and the winner was notified).

Why is Oreo special? ›

Today, Oreo is the world's top selling cookie. Whether you enjoy the original, green tea, dulce de leche or one of the many flavors found around the world, one thing remains right at the heart of milk's favorite cookie: the iconic “twist, lick, dunk” ritual that brings people together like no other biscuit can!

What is the rarest Oreo? ›

Pokemon Mew Oreo Cookie - Ultra Rare.

Does McDonald's have Oreo? ›

The McDonald's McFlurry® with OREO® Cookies is a popular combination of creamy vanilla soft serve with crunchy pieces of OREO® cookies! There are 510 calories in a regular size OREO® McFlurry® at McDonald's.

What is the Oreo thing at McDonald's? ›

McDonald's Oreo Frappé Returns for the Second Year in a Row

Now, the drink—which starts with a Mocha Frappé base that gets blended with Cookies 'N Cream Flavored Syrup and Oreo pieces and topped with whipped cream and more cookies—has been spotted on menus once again.

What is VML used for? ›

Vector Markup Language (VML) is a text-based language that uses XML to extend HTML for the purpose of displaying vector graphic information.

Who made Oreo OS? ›

Oreo O's is a breakfast cereal that consists of Oreo-flavored O-shaped pieces of cereal. It was conceived of by an Ogilvy & Mather NYC advertising employee and introduced in 1997 by Post Cereals. In 2001 the cereal got a new recipe with real creme filling.

How good are Oreo OS? ›

It might sound redundant, but Oreo O's truly taste like Oreo's mixed with cereal. More specifically, the flavor is a nice mellow and very sweet cocoa with smooth vanilla undertones reminiscent of frosting.

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